Marketing Generalist This versatile position is highly engaged with the membership communication via email, social channels, apps, and public-facing domains. This person brings the fun to every interaction, while growing engagement rates and following. This person will contribute to the creativity of the marketing team through engaging SWACU-branded content, to be shared on SWACU's internal and external channels. We're looking for a big thinker who can brainstorm ideas and run with them. Main Duties Member Engagement: Social Media & Advertisement
- Social media content development
- Social media management: Manage multiple social media channels and respond followers and cultivate engagements daily including all social media channels, SWACU app reviews, and Google My Business reviews and messages
- Avid Instagram, Facebook user: A/B testing for postings
- Responsible for staying up to date on trends in order to maximize member engagement
- Identify and interpret engagement analytics of these platforms
- Grow online brand through a multi-platform campaigns and cross sell opportunities
- Experience with digital marketing and ad creation
- Excels in diverse design areas like digital ads, print, email for consistent branding.
- Graphic design, creation of deliverables for multiple channels - original creation of art (no stock art)
- Website management
- SEO Principles - brand engagement: write and edit high quality SEO friendly content for digital platforms, strategies and performance measurements
- Proficient in key word search - paid ad search and advertisements
- Work with VP of Marketing to create marketing materials: brochures, posters, digital ads, web page, newsletters & email campaigns
- Ad copy creation - write and edit quality copy for ad work
- Graphic assets for campaigns
- Website management
- Have a clear understanding of credit unions and align tone and brand to culture preferred
- General photography knowledge, transitions, lighting, and editing preferred
- Software experience preferred: Adobe Illustrator, Canva, Exclaimer, Documatics, Adque, Photoshop, Hootsuite and other editing software
- Excellent writing, spelling, editing, proofing and grammar skills
- Collaborate cohesively with the marketing team and other departments
- Bring original innovative ideas to the creative table
Newsletter/Social Posts Using a set marketing schedule, working directly with VP of Marketing and an external designer to create copy for newsletters, monthly email updates, marketing campaigns and other communications through email marketing, direct mail marketing, print advertising, social media channels and Credit Union website. Minimum qualifications:
- Bachelor's degree in Marketing, Business Management, Journalism, or Advertising/Public Relations and 2 years experience in social media marketing required
- Strong portfolio and engagement analytics
- Demonstrated abilities with Adobe products, HTML, CRM, Excel, and other Microsoft products
- Demonstrated working knowledge of social analytics required
- Adept at understanding ever-changing digital trends and new technologies
- Familiarity with online banking trends and applications in the financial space is a plus
- Strong communication skills including written, verbal, and listening
- Must be able to engage in problem-solving, and help identify and solve potential issues
- Ability to handle multiple projects and prioritize
- Effective time management
- Strong attention to detail
- Portfolio preferred
- All qualified candidates must pass a credit and background check
SWACU is proud to offer our people a career-oriented, professional growth environment that combines providing our members with first-in-class service ~ while having lots of fun at the same time! Our employees also enjoy awesome benefits that include:
- FREE health insurance
- FREE dental insurance
- FREE vision insurance
- FREE life insurance
- FREE short-term and long-term disability
- FREE employee checking account
- Paid Time Off up to 3 weeks per year
- 13 Paid Holidays (2 ½ weeks of more paid time off!)
- Flexible Spending Accounts
- 401(k) plans with employer match
- Company-funded retirement pension plan
- Tuition reimbursement
- Casual dress code, every day
- Ongoing training through classroom and online formats
- Employee recognition programs
- Employee committees that promote culture, fun, and wellness
- Monthly company-wide activities for our employees, like Baseball Day, Chocolate Chip Day, Summer Luau, Say Something Nice Day, Biggest Loser, and a Step Challenge
Schedule: 8:00-5:00 pm M-F. This is an in-office position Salary: DOE Work Location: 2430 Shorecrest Drive, Dallas, TX 75235 Company Overview: Southwest Airlines Federal Credit Union provides a complete array of financial services for all employees and families of Southwest Airlines and over 200 more companies across the United States. Since our inception, we have continued to maintain a rapid pace of growth throughout our four branches in TX and AZ! We now serve over 50,000 members nationwide and we're still growing! Our members enjoy the most elite financial services and the best member service around! Learn more about us on our website: