Location: New York,NY, USA
The mission of Marketing Insights is to understand people's lives, experiences, behaviors, attitudes and needs to help Meta communicate brand/product value across the family of apps. Our researchers go beyond service delivery, acting as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful products and experiences.
We're seeking a Marketing Insights Researcher to join the LATAM International Marketing Insights team. This person will partner with stakeholders across business, consumer, and creator marketing. They will be responsible for designing, executing, and delivering high impact research (both quantitative and qualitative) and translating the strategic insights from this work into clear, actionable implications.
Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must. This role requires thinking on your feet to problem solve so that we are able to execute research quickly and efficiently to inform inbound and outbound work that equips stakeholders and identifies new opportunities. International Marketing works across audiences (consumer, business, and creators), products, and markets to deliver global impact leveraging the local delta. Therefore it's vital that this researcher feels comfortable managing ambiguity, context switching, and rapidly coming up to speed with new areas and stakeholders. While the bulk of the work is LATAM focused, this researcher should be thinking across regions to help inform and unpack global strategies. An understanding of global-local models and the ability to balance cultural nuance and global positioning will be key.8+ years of experience with extensive background in quantitative and qualitative research. Some LATAM regional experience is a must Experience solving blank slate/undefined problems and well-defined problems with a suitable methodology. Experience synthesizing insights/learnings from multiple sources to build holistic and compelling recommendations. Effective communication and presentation skills with a proven track record of delivering concise, executive level syntheses to influence business decisions and strategies. Experience to work independently with proven stakeholder/partner management skills