Marketing Lead
: Job Details :


Marketing Lead

Chick-fil-A | Green Mountain LLC

Location: Marlborough,MA, USA

Date: 2024-10-08T15:16:27Z

Job Description:

Key Expectations: To create a caring strategy to strengthen relationships with guests and our local community by investing in our unique assets; Food, People, Cows and Influence, by operating as the face of our brand both in the store and in the community.

Community
  • Oversee food donation program.
  • Oversee store events including Spirit Nights, Family Nights, Daddy/Daughter Nights, etc.
  • Oversee and build strategic business partnerships with schools and businesses.
  • Create processes that protect and build brand awareness, drive sales, and demonstrate the Winning Hearts Everyday strategy.
  • Manage community request forms in store email.
  • Lead with real food through sampling and encouraging team members to personalize the customer's experience.
Outside Sales
  • Own the full-cycle of the catering process.
  • Collaborate with the Kitchen Director to ensure catering material inventory is managed.
  • Oversee maintenance of catering vehicle (gas, oil change, cleanliness, etc.)
  • Oversee Additional Distribution Points (ADPs).
  • Proactively seek new catering business to increase sales and awareness.
  • Develop a catering sales database.
  • Collaborate with General Manager to develop and maintain catering sales guidelines.
Marketing
  • Oversee social media strategy: Facebook, Instagram, Spotlight, & CFA One App.
  • Develop a quarterly marketing and community outreach calendar.
  • Oversee Cow Program including identifying opportunities, collaborating with General Manager on scheduling Cow and Handler and maintaining clean uniforms.
  • Collaborate with General Manager to schedule and execute a monthly Sampling Program.
  • Manage Community Boards and holiday decor.
  • Collaborate with the General Manager on monthly budget and tracking.
  • Identify paid and unpaid (trade or otherwise) advertising and marketing opportunities (Billboards, Sponsorships, Signage, Vehicle Wraps, Events, etc.)
  • Create a marketing plan and work with the General Manager to execute.
Marketing Lead: (Subject to change)
  • Must be available and work up to 20 hours per week in the restaurant.
  • Must be ServeSafe, Choke, and Allergen Certified.
  • Execute the S.E.R.V.E. Leadership Model.
  • Lead the team with enthusiasm and passion.
  • 10-12 Hours of admin per week (Subject to operational needs)
REQUIREMENTS
  • Must be at least 18 years of age upon hire date
  • Must be eligible to work in the United States
  • Must have reliable transportation
  • Works in fast paced environment
  • Mobility required during shifts
  • Must work well under pressure

In our kitchens, we focus on fresh and simple ingredients. And we always have. Since the beginning, we've served chicken that is whole breast meat, with no added fillers or hormones, and we bread it by hand in our restaurants. Produce is delivered fresh to our kitchens several times a week. Salads are chopped and prepared fresh throughout the day. Whole lemons are freshly squeezed in our restaurants and combined with pure cane sugar and water (yep, that's all) to make Chick-fil-A Lemonade. It may not be the easy way, but it's the only way we know.

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