Location: Warren,MI, USA
Job Description
This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
As the Marketing Manager of Buick, you will lead the strategic vehicle lifecycle plan including developing and executing positioning, product launch, go-to-market plan, and initiatives to optimize sales for the Buick models (Enclave, Envision, Envista and Encore GX). You will lead a cross functional, matrix team that delivers a comprehensive vehicle line plans that encompasses product, pricing/incentives, advertising, promotions, and retailer channel. This position reports to the Global Buick GMC Marketing Director.
Main Duties and Responsibilities include:
* Develop and lead the product launch for current program and future model assigned vehicles
* Devise product marketing initiatives to optimize sales, share, profit, and brand funnel targets
* Provide carline direction on creative work in terms of scope, key messages, and customer target; all within the context of Buick umbrella positioning
* Lead a team of Assistant Marketing Managers to execute marketing strategies and plan including developing a high performing team through selection, feedback and coaching, performance reviews, and skill development.
* Relay a deep passion for the customer journey, a consumer-first mindset and a comprehensive understanding of marketing channels to support the implementation of strategies and executions that effectively reach across many different mediums.
For each product:
* Identify consumer insights and competitive opportunities to guide development of market strategy/tactics
* Assume leadership role in developing target market definition, positioning, and key messages
* Develop and lead consensus effort with all stakeholders to a 4P launch plan from pre-launch through post-launch for new and majored products
* Develop annual marketing plan and budget recommendation
* Lead monthly go-to-market plan recommendation as part of SMS process including sales forecast, production recommendation, and incentive requirements
* Collaborate with Brand Execution Team to develop compelling consumer messaging strategy which utilizes appropriate media tactics
* Assume leadership role in developing content for dealer product training
* Collaborate with Sales Operations Team in dealer communications and soliciting feedback to ensure plans can be effectively executed at retail
* Collaborate with Product Manager to identify customer needs, develop initial model/content strategy, and identify product wins for communications
* Devise and implement life-cycle appropriate special editions, packaging adjustments, and promotions to attain business objectives
* Collaborate with Communications team to develop key messages for media and social media and actively participate in media events as a subject matter expert
* Engage with Order Fulfillment and Sales Operations in managing product distribution strategy and tactics
* Ensure accuracy and effective messaging in all consumer communications, dealer communications, press releases, dealer order guides
* Serve as SME of assigned products/segments to the Buick GMC organization. Provide guidance to develop a portfolio approach for marketing management.
* Develop customer targets, product content, pricing, media planning and incentives recommendations to maximize Buick VP, sales, and share.
Requirements:
* Bachelor's degree required, preferred in marketing, business or other related
* 7+ years' experience in Product Marketing, Branding, Sales or Centers of Expertise Marketing.
* Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently.
* Experience leading agency relationships.Experience managing teams directly or indirectly
* Demonstrated ability to own and effectively manage budgets
* Ability to develop and communicate new and unique marketing ideas that will effectively drive consumers to action
* Ability to make/recognize effective trade-off decisions and can negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships.
* Able to make sound decisions based upon a mixture of analysis, wisdom, experience, and judgment.
* Ability to communicate strategy and plans effectively
* A self-starter with the ability to think strategically and develop creative solutions
* Regular travel, including some weekends. Ability to occasionally work irregular hours
Additional Job Description
Skills and Abilities:
* Ability to work well in a complex team environment
* Ability to effectively manage multiple assignments and prioritization to meet deadlines
* Ability to synthesize data into critical information
* Ability to make/recognize effective trade-off decisions that balance multiple considerations
* Excellent oral and written communications skills
* Highly developed presentation skills both in the development and delivery of presentation
* Proven ability to use complex data to form in-depth analytical insights
* High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
Preferred qualifications:
* Strong competency in all areas of digital, broadcast, CRM, social media, experiential as well as exposure to media planning
* Master's degree in Business Administration preferred
* Marketing launch experience preferred
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
* #LI-MO1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
* Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
* Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
* Company and matching contributions to 401K savings plan to help you save for retirement;
* Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
* Tuition assistance and student loan refinancing;
* Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, protected characteristics include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at ...@GM.com or call us at 800-###-####. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.