Job Title: Marketing Manager, Children + Families, Seasonal Classes and ProgramsDepartment: MarketingReports to: Director of Marketing, Children + FamiliesFLSA Status: Non-ExemptDate: May 2024Job Overview:The JCC is looking for an energetic, creative marketer to oversee all marketing of children + families during ongoing and seasonal registration periods. The Marketing Manager will have strong digital experience and is well-versed in executing print/direct and digital marketing campaigns to grow and engage audiences of NYC/Upper West Side. This is an opportunity to leverage all aspects of the JCC's audiences to reach the parents of children from toddlers to Teens + Tweens!The right individual will be a strong writer, a self-starter, and results-oriented to deliver on registration goals throughout the year. Experience with organic, paid, social, search, partnerships, and email marketing will be critical to success. This is a very hands-on role and will report directly to the Director of Children + Family Marketing for guidance and goals.The right person for this role will understand the landscape of marketing to families with children of all ages, ability to mange marketing campaigns large and small, strong social media experience, be well organized, and be able to multi-task while on deadline. This individual will embrace digital tools and platforms and use data-driven decisions to achieve strategic goals.This individual will be an active part of a larger marketing team that reports to the Chief Engagement Officer, supporting the overall goals of growing and engaging the JCC community. The position will be expected to work in person in Upper West Side office with some remote work days.Responsibilities and Duties:
- Develop developing seasonal program marketing strategy, including plans and timelines for program areas/accounts in collaboration with the Director of C+F Marketing and Program Directors.
- Track and analyze the effectiveness of marketing strategies via Google Analytics, Social, and other metrics, reporting regularly on ROI
- Manage budgets and closely track expenses.
- Oversee development of internal and external print and digital marketing materials, including e-mail, posters, and flyers; as well as print and digital advertising (outdoor, email, web, paid & organic social media, Google Adwords)
- Oversee and maintain landing pages on the JCC website and social content
- Work in close collaboration with the internal design team
NECESSARY ATTRIBUTES:
- Team player with the ability to work collaboratively with others, both in the marketing department and other areas of the JCC
- Excellent interpersonal, verbal, and written communication skills
- Organized self-starter with the ability to prioritize and work independently in a fast-paced setting
- Creative instinct, with the ability to write effective marketing copy under a deadline
- Ability to multi-task effectively under pressure
- Fiscally minded, able to manage and maintain budgets
- Ability to analyze/interpret data from campaign results to set (and reset) priorities, and pivot on strategy as needed
- Possesses a critical and discerning eye towards messaging and design
- Creative problem solver
Qualifications:
- Bachelor's degree
- 3+ years of consumer marketing experience
- Proven track record of successful development and delivery of digital campaigns:
- Experience with organic, paid, social, search, partnerships, and email marketing will be critical to success.
- Experience with digital platforms like Google Analytics, Meta, Canva, Monday.com or Asana is a plus
- Experience with marketing to parents/children/families is a plus
Salary Range: Minimum $55,000- Maximum $65,000, commensurate with experiencePreferred Start Date: Immediate