Creating A Healthier Way of Living
Rinnai America Corporation is the leader in tankless water heating, a technology that is growing rapidly as businesses and homes “yank the tank” and convert to an efficient, endless supply of hot water and the only tankless water heating manufacturer in the US. We have a commitment to our employees and a strong, accountable culture with a practice of giving back to our communities.
Rinnai America Corporation (RAC) is looking for RAC-STARS! Check out why Rinnai is the hottest place to work
The Marketing Manager – Commercial Segment, US & Canada, develops and manages the go-to-market strategies and execution for the commercial business segment of Rinnai. They will work with the commercial team to understand who the decision makers and key influencers are in the various commercial channels and how to effectively communicate the value proposition offered by Rinnai's commercial product line to these audiences. Additionally, this position will provide marketing support and direction for Rinnai's growing Canadian market.
- This position is located at 103 International Drive Peachtree City, GA with a hybrid schedule.
- Other Perks/Benefits: Best-in-class health benefit programs that provide eligibility on 1st day of employment, 401k match, Paid Volunteer Community Service Day, and so much more.
RESPONSIBILITIES
- Develop a thorough understanding of commercial segment decision makers and influencers in the foodservice, hospitality, multi-family housing, and other commercial segments and develop strategies to effectively reach each audience.
- Partner with Commercial Sales Leadership team to build and execute growth strategies for Commercial Business Segment
- Collaborate with commercial team to execute and deliver annual operating plans.
- Utilize insights from interaction with sales and existing customers to clearly articulate value proposition offered by Rinnai products and services to various commercial segments and audiences.
- Identify and develop sales tools and content to effectively communicate benefits of Rinnai products and services to the various commercial segments.
- Develop insights on market needs and work with product development to generate pipeline of innovation opportunities.
- Support new commercial product launches through development of sales collateral, PR initiatives, media, and events.
- Work with Marketing team and agency partners to develop and execute comprehensive communication plan to reach commercial segment.
- Assist in management of tradeshows and other customer events.
- Develop a thorough understanding of key competitors and track market activity.
- Partner with sales to strengthen relationships with existing customer base and identify new target accounts and segments.
- Partner with Canada sales leadership and external agencies to develop and execute strategies to drive growth in Canada market for both commercial and residential products.
- Develop and sales and marketing manage tools and resources specific to needs of Canada market
- Travel to key markets and regions to meet with customers to learn about market needs and obtain voice of customer.
REQUIREMENTS:
KNOWLEDGE
- Understanding of corporate and operational business issues
- Marketing management, PR and advertising experience
- Demonstrated understanding of business strategies and tactics to implement brand and marketing initiatives
- Experience in B2B marketing to commercial businesses
- Experience in a multi-tiered distribution model
- Experience in wholesale, heating and energy space
- Bachelor's Degree in Business required, Master's Degree is preferred.
- Minimum 10 years of marketing or related experience.
- Experience in consumer durables a plus.
ABILITIES
- Results orientated, entrepreneurial, and self-motivating
- Well-developed interpersonal skills to build positive working relationships with management
- Comfortable working in team environment
- Project management skills/ability to multitask and prioritize
- Excellent communication skills, both written and oral presentation skills
- Strong Microsoft Office tools proficiency
Physical Requirements:
Physical Activities
- Remaining in a stationary position, often standing, or sitting for prolonged periods.
- Communicating with others to exchange information.
- Accessing the accuracy, neatness, and thoroughness of the work assigned
Physical Demands
- Sedentary work that primarily involves sitting or standing.
Environmental Conditions
- No adverse environmental conditions expected.
Benefits
Medical, Dental, Vision, and Prescription
Flexible Spending Account (FSA) options for Medical and Dependent Care
Paid Time Off (PTO), Floating Holidays (FH)
Paid Holidays
401(k) Plan with Company Match
Company Paid Life Insurance
Voluntary Life Insurance
Short- and Long-Term Disability
Professional Development
Tuition Reimbursement
Annual Incentive Plan (AIP)
Referral Bonuses
Paid Volunteer Community Service Day
Tobacco and Drug-Free Campuses
Employee, family, and friend's discount
Rinnai America Corporation is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.