Location: Charlottesville,VA, USA
As the global association of investment professionals, CFA Institute sets the standard for professional excellence and credentials. We champion ethical behavior in investment markets and serve as the leading source of learning and research for the investment industry. We believe in fostering an environment where investors' interests come first, markets function at their best, and economies grow. Spanning nearly 200,000 charterholders worldwide across 160 markets, CFA Institute has 10 offices and 160 local societies. Find us at CFA Institute or follow us on LinkedIn and X at @CFAInstitute.
At CFA Institute, we care about our employees' mental, physical, social, and financial well-being. That's why we are committed to providing a comprehensive, competitive benefits package that offers flexibility to make choices that meet their needs:
* Health & Well-being benefits that are amongst the best in the industry with full comprehensive Medical, Dental, and Vision for employees and their family members
* Comprehensive Leave and Time Off plans
* A focus on Financial Well-being means that we stack our retirement benefits against the most competitive standards.
* Flexible work arrangements
* Wellness, Education, and Employee Assistance Benefits
Job Description Summary:
Do you have a flair for creating dynamic marketing campaigns that speak to students and early career professionals? If so, we have an exciting opportunity for you to join our team as a Marketing Manager, Early Careers Marketing at CFA Institute!
In this hands-on, creative role, you'll be at the heart of developing and executing impactful marketing campaigns that raise awareness, drive engagement, and highlight the value of our world-class financial education programs. Working closely with our digital and integrated marketing team, as well as brand marketing, product marketing, and sales, you'll play a pivotal role in shaping the way students and young professionals connect with our offerings.
This position is based in Charlottesville and eligible for Hybrid working.
Job Description:
What You'll Do:
* Develop and Execute Campaigns: Create compelling marketing strategies that resonate with early career audiences, positioning CFA Institute as the go-to resource for career advancement in finance.
* Collaborate Across Teams: Work with marketing, sales, and business teams to fuel growth through innovative, audience-driven campaigns that build brand awareness and loyalty.
* Shape Messaging and Content: Craft engaging, high-quality content and messaging tailored to early professionals through research, qualitative feedback, and market analysis.
* Optimize and Analyze Performance: Continuously refine strategies and campaign performance using analytics and KPIs, ensuring maximum impact and relevance.
* Build Partnerships: Collaborate with agency partners, educational institutions, and influencers to create joint initiatives and co-branded content that expands our reach and engagement.
Key Responsibilities:
* Develop comprehensive audience strategies, positioning, and communication for student and early career audiences.
* Leverage insights to influence marketing, sales, and business decisions, ensuring the voice of early career professionals is heard internally.
* Manage assets for student marketing and university programs, from digital content to interactive experiences.
* Experiment, iterate, and innovate to continually grow brand awareness and preference.
What You'll Bring:
* A Bachelor's degree or equivalent experience.
* Experience in digital marketing or advertising.
* Campaign management, multichannel - Expanding the student audience and ability to develop engaging campaigns.
* A passion for analyzing market trends, developing targeted strategies, and delivering impactful campaigns.
* Excellent communication skills and the ability to collaborate with cross-functional teams.
* Confident and 'go getter' mentality
* Experience with tools like Acquia, Salesforce, and Adobe Analytics is a plus!
At CFA Institute, you'll have the opportunity to make a meaningful impact on the future of finance by helping young professionals thrive in their careers. This is a fun role, working with early careers is both energizing and impactful. There is lots of room for growth and development working within and ambitious team.
If you're a creative thinker with a passion for education and marketing, and you're ready to take on an exciting challenge, we'd love to hear from you!
This opportunity is open to internal and external candidates. CFA Institute is committed to the professional development of its employees; first / full consideration will be given to internal candidates.
If you feel this opportunity could be the next step in your career, we encourage you to click Apply and complete our three-minute application.
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We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.
If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to ...@cfainstitute.org noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.
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