Job Description
The Field Marketing Manager is a creative, organized, and detail-oriented individual who has a passion for food, beverage, hospitality, and marketing. This position will be the main marketing and experience guide for a large national portfolio. This role is responsible for driving the business forward through exemplary marketing initiatives and customer engagement programs. This individual will have the ability to think both creatively and strategically, while developing innovative, exciting, experience-driven solutions which continue to improve our premier program. Ability to communicate and work cross-functionally with a variety of teams, both internal and external is paramount to the success of this role.
Job Responsibilities
- Support operation teams in the field with marketing and programming for café, catering, and pantries.
- Partner with Regional Leadership to support specific needs that drive measurable results across the campus.
- Being creative and innovative as it pertains to marketing strategy and execution that will drive the business forward in café and catering operations.
- Meet regularly with clients to present new ideas and plans that deliver on client-driven project goals.
- Support the field with one-off marketing needs, and provides on-site support as needed (travel)
- Assist sites with signage, smallwares, and merchandising as needed.
- Responsible for communications around the national portfolio?s efforts to the client teams through recaps, photo slide decs, articles/newsletters etc.
- Provide continuous support with product and program innovation, including leading marketing presentation.
- Develop, provide, and maintain operational program support guides for program execution and client/field alignment and provide ongoing support to the field.
- Protect the integrity of the client brand and proprietary information.
- Responsible for managing and maintaining respective updates for online café websites.
- Coordinate special events, promotions, marketing collateral, media interaction, website updates, social media marketing.
- Ability to develop and execute presentations to various target groups, including internal and external vendors and clients.
- Develop marketing plans, new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction.
- Manage marketing department budget.
- Foster a collaborative and high-performance team culture, encouraging innovation and continuous improvement.
- Other duties as assigned
Qualifications
- A minimum of 5 years of marketing or food service management experience, with a proven record of success and effective performance.
- A bachelor?s degree in marketing, business, or hospitality management is highly preferred.
- Experience in contracted dining service and account management is a plus.
- Demonstrated ability to think creatively and strategically.
- Experience or proven track record to work optimally in a fast-paced environment with internal and external partners.
- Must have strong written and verbal communication skills.
- Must have excellent interpersonal skills including presentation, public speaking, and client interaction skills.
- Exemplify being well-organized, detail-oriented, and having strong process management and organizational skills.
- Must be able to efficiently utilize social media and understand digital marketing.
- Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives.
- Must be able to efficiently use MS Office product to accomplish work tasks, especially PowerPoint.
- Proficient knowledge of Canva and/or Adobe InDesign is preferred.
- Must be a team-player with a can-do attitude.
- Requires people management experience for at least 2-3 direct reports.
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EducationAbout Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at or connect with us on Facebook, Instagram and Twitter.