Epitec
POSITION:
Marketing Manager
JOB TYPE:
Full-time, Contract, Epitec W2
$66.23-72.00/hr
LOCATION:
Ridgefield Park, NJ
JOB SUMMARY FOR MARKETING MANAGER:
- This role is centered on managing both B2C and B2B marketing campaigns. It involves overseeing the strategy and execution of paid marketing initiatives to optimize results and achieve campaign goals. The position requires leading marketing campaigns, whether they are HQ-led or SEA-led, and collaborating with internal teams and global partners to drive successful outcomes.
RESPONSIBILITIES FOR MARKETING MANAGER:
- Advise business and other groups on local, national, and international factors impacting the buying and selling of products and services.
- Collaborate with legal teams to address issues such as copyright infringement and royalty sharing with external producers and distributors.
- Develop pricing strategies that align firm objectives with customer satisfaction to optimize profitability.
- Lead the hiring, training, and performance evaluation of marketing and sales staff, while overseeing their daily operations.
- Assess the financial aspects of product development, including budgets, expenditures, R&D funding, and ROI, to ensure financial viability.
- Formulate and coordinate marketing activities and policies to enhance product and service promotion, in collaboration with advertising and promotion managers.
- Develop and evaluate marketing strategies based on business objectives, market characteristics, and cost factors, to drive effective market positioning.
- Negotiate contracts with vendors and distributors, manage product distribution, and develop strategies to optimize distribution networks.
- Utilize sales forecasting and strategic planning to drive product profitability, analyzing business developments and monitoring market trends to ensure successful sales outcomes.
REQUIRED EXPERIENCE FOR MARKETING MANAGER:
- Bachelor's degree in Marketing or equivalent professional training required.
- Proven experience leading a team of analysts, demonstrating strong leadership and management skills.
- 10+ years of relevant experience in the field, showcasing extensive expertise and industry knowledge.
SKILLS AND QUALIFICATIONS FOR MARKETING MANAGER:
- Exceptional verbal and written communication skills, with strong negotiation, customer service, and interpersonal abilities.
- Proven capability to work independently and effectively manage time to achieve objectives.
- Strong mentoring skills to provide support and constructive feedback for performance improvement.
- Deep expertise in principles and methods for promoting, showing, and selling products or services.
- Advanced ability to develop marketing and pricing strategies that drive business success.
- Extensive knowledge of media production, communication, and dissemination techniques and methods to effectively manage and execute marketing initiatives.
Why should you choose Epitec?
We started Epitec with a single focus, “Placing People First.” Knowing every good endeavor begins with listening and understanding, we've set about challenging every part of the employment process. Bringing the proper connections together for the perfect fit.
How is Epitec different?
Epitec gets to know our prospective employees, using these insights to locate the perfect placement for you. We are there, every step of the way. Providing a best-in-class compensation package combined with the opportunity to grow financially and personally through your work.
What is the result?
Epitec represents the world's top companies and works to fill their open jobs with the world's best talent. That's led to Epitec servicing an impressive list of Fortune 100 companies. We've also won many awards, including one of Crain's Detroit Business “Cool Places to Work,” and 101 Best & Brightest – local, national and elite winner. And that's just the beginning, as we work to innovate the way the world thinks about employment.