Position Title: Marketing ManagerPOSITION SUMMARYTo assist the V.P. of Sales and Marketing in obtaining all marketing goals while upholding the company's mission statement of being a stairlift company unified in providing a safe and affordable solution to overcome the unique needs and challenges that our customers experience on the stairs.ESSENTIAL FUNCTIONS
- Responsible for developing and managing direct marketing campaigns, direct mail, magazines/print, DRTV and other channels.
- Develop, launch, analyze, optimize and maintain campaigns.
- Manages the production of collateral marketing materials including brochures, specialty advertising items as well as all company brand collateral.
- Maintain continuity of all company branded materials.
- Coordinate with Partners to ensure brand and trademark protection though brand and product consistency and accuracy.
- Manage a marketing budget that optimizes ROI and achieves target metrics.
- Coordinate Press Releases for company news and information.
- Prepare and present media plans, as needed, including objectives, strategy, rationale, and all backup materials.
- Initiate market research studies and analyze their findings.
- Observes all health/safety and security procedures; Reports potentially unsafe conditions; Uses equipment and materials properly.
- Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
SKILLS
- Must be computer savvy using applications Microsoft Office, Windows PC, Internet software and Project Management Software
- Speaks clearly and persuasively in positive or negative situations.
- Writes clearly and informatively.
- Inspires and motivates others to perform well; Inspires respect and trust; Displays passion and optimism.
- Collects and researches data; Uses intuition and experience to complement data.
- Design -Generates creative solutions; Translates concepts and information into images; Demonstrates attention to detail.
- Displays original thinking and creativity; Meets challenges with resourcefulness.
- Identifies and resolves problems in a timely manner; Works well in group problem solving situations.
ATTRIBUTES
- Contributes to building a positive team spirit; Able to build morale and group commitments to goals and objectives.
- Ability to read, analyzes, and interprets general business periodicals, professional journals, technical procedures, or governmental regulations.
- Ability to write reports, business correspondence, and procedure manuals.
- Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
- Able to deal with frequent change, delays, or unexpected events.
- Adheres to work schedule.
EDUCATION / EXPERIENCEBachelor's Degree (B.A) from four-year college or university; or three to four years marketing experience and/or training; or equivalent combination of education and experience.PHYSICAL REQUIREMENTSMust occasionally lift and/or move up to 10 poundsRegularly required to sit, talk, or listen.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.WORK ENVIRONMENTThe noise level in the work environment is usually moderate.NOTE: This job description is not intended to be all-inclusive.