Marketing Manager
: Job Details :

Job Posting Title

Marketing Manager

Agency

435 OKLAHOMA LOTTERY COMMISSION

Supervisory Organization

Lottery Commission and Board of Trustees, Oklahoma

Job Posting End Date (Continuous if Blank)

December 31, 2024

Note: Applications will be accepted until 11:59 PM on the day prior to the posting end date above.

Estimated Appointment End Date (Continuous if Blank)

Full/Part-Time

Full time

Job Type

Regular

Compensation

Salary: $70,000-$90,000

Job Description

The Oklahoma Lottery is looking to add a member to our fun and creative marketing team! We're seeking a highly motivated and experienced Marketing Manager to lead, develop, and implement marketing strategies aimed at increasing player engagement, brand awareness, and sales performance. This role will focus on managing a talented team, driving the execution of high-impact marketing campaigns, and leveraging CRM systems to improve customer engagement. The ideal candidate has a proven track record of marketing success, a deep understanding of customer behavior, and a passion for innovative marketing solutions.

Key Responsibilities

Strategic Marketing Planning & Execution

* Develop and execute comprehensive marketing strategies that align with the Oklahoma Lottery's business objectives and goals.

* Oversee marketing campaigns across various channels, including digital, social media, print, and events.

* Monitor and analyze market trends and consumer behavior to adapt strategies, ensuring relevance and effectiveness.

* Work closely with the team to ensure cohesive brand messaging and promotional efforts.

Team Management

* Lead and manage the marketing team, providing guidance, mentorship, and professional development opportunities.

* Assign and oversee tasks, ensuring that projects are delivered on time, within budget, and to the highest standard.

* Foster a collaborative, creative environment that encourages innovation and strong teamwork.

* Conduct performance evaluations and support the continued growth of team members.

CRM & Customer Engagement

* Manage and optimize CRM platforms to maintain a strong connection with customers, improve segmentation, and enhance personalized communication strategies.

* Utilize CRM systems to analyze player data, identifying trends and insights that can be leveraged for targeted marketing campaigns.

* Drive loyalty program and other initiatives aimed at retaining and growing the customer base.

* Ensure that all customer touchpoints are cohesive and aligned with the overall marketing strategy.

Digital Marketing & Social Media

* Collaborate with the team to develop a digital marketing strategy, focusing on optimized content that drives brand awareness and bolsters positive brand sentiment while boosting player acquisition and retention.

* Oversee the execution of social media campaigns, ensuring engagement with followers and effective use of platforms like Facebook, Instagram, X and TikTok.

* Use data-driven insights to optimize marketing efforts and report on the ROI of digital and social campaigns.

Brand Management & Operations

* Maintain a focus on brand management and work to enhance the Oklahoma Lottery's positive reputation.

* Ensure consistency in brand messaging and visual identity across all marketing materials and platforms.

* Ensure adherence to timelines, budgets, and regulatory requirements across all campaigns and vendor partnerships.

Data & Analytics

* Leverage data and analytics to measure the performance of marketing initiatives and adjust strategies accordingly.

* Provide regular reports to leadership on the effectiveness of marketing campaigns, KPIs, and customer engagement metrics.

* Use customer insights to drive decision-making and innovation in future campaigns.

Qualifications & Skills

* Education: Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree in a relevant field is a plus.

* Experience: A minimum of 4-8 years of experience in marketing, with a strong preference for experience in consumer goods, retail, or entertainment sectors. At least 2 years of experience managing a team is required.

* CRM Systems: Demonstrated experience working with CRM platforms that drive customer engagement and insights.

* Project Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, and deliver results under tight deadlines.

* Digital Marketing: Strong understanding of digital marketing strategies, including SEO, SEM, social media, and email marketing.

* Leadership: Strong leadership skills with the ability to motivate and manage a dynamic team.

* Analytical Skills: Experience in using data to inform decisions, evaluate marketing campaign performance, and optimize strategies.

* Communication: Excellent written and verbal communication skills, with the ability to present to leadership and work cross-functionally with various teams.

* Creativity & Innovation: A creative thinker who can bring new ideas to the table and encourage innovative approaches to marketing challenges.

* Organization: Must have proficient organizational skills, as well as a strong attention to detail.

Preferred Qualifications

* Experience with loyalty programs or player engagement strategies.

* Familiarity with lottery or gaming industries is a plus, but not required.

* Proficiency in Adobe Creative Suite and all Microsoft Office products.

Other Considerations:

Conflict of Interest: All Oklahoma Lottery Commission employees are prohibited from having a financial interest in any vendor doing business or proposing to do business with the Commission.

Background Investigation: A background investigation and credit analysis will be conducted on each applicant who has reached the final selection process prior to employment by the Commission. The results of a background investigation shall be classified as confidential and not subject to an Open Records request.

Equal Opportunity Employment

The State of Oklahoma is an equal opportunity employer and does not discriminate on the basis of genetic information, race, religion, color, sex, age, national origin, or disability.

Current active State of Oklahoma employees must apply for open positions internally through the Workday Jobs Hub.