Location: Shawano,WI, USA
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Job ID: 110804BR
Type: Marketing
Primary Location: Shawano, Wisconsin
Date Posted: 11/12/2024
Job Details:
Company Description
Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.
Job Description
We Deliver the Goods:
* Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more
* Growth opportunities performing essential work to support America's food distribution system
* Safe and inclusive working environment, including culture of rewards, recognition, and respect
Position Summary
Responsible for managing all aspects of the Marketing/Brands department, including hiring, training, coaching and counseling of all staff members; achieving corporate goals as established by the senior management team for overall sales and PFS brands growth. Develops, plans, directs, communicates and coordinates assigned OpCo marketing projects that are aligned and integrated with the company's strategic business plan. Responsible for overseeing and coordinating the effective implementation of the company's marketing strategies and programs. Solves complex marketing problems and deals with a variety of variables in situations where minimal standardization exists. Analyzes work-related situations and makes decisions in an effective manner. Works closely with Sales to support their efforts in the field.
Duties
* Participates in developing and executing short- and long-range marketing plans and programs for the OpCo to help ensure profitable sales and exclusive brand growth. Participates in setting marketing goals to support organizational strategic plans and visions. This includes communicating with outside vendors for event negotiations/planning/coordination.
* Resource allocation - strategically deploy marketing and brand specialist weekly, that aligns with sales leadership efforts to grow local market share
* Local Marketing - Successfully implement the marketing strategic activities for local promotions, spiffs, flyers, and events like food shows. Includes utilizing graphic design skills, new technology where applicable and developing a Marketing calendar for management and sales. Monitor the effectiveness of marketing programs and events and formulate suggestions regarding prospective improvements and changes. This includes tracking results and publishing when appropriate.
* Local Sales Meetings - Work with Sales Management to plan and execute sales meetings including coordinating supplier participants, training, negotiations with hotel or other facility, reserve hotel rooms, coordinate food samples, etc.
* Employee Events - Develop and disseminate communication to employees and acts as lead in planning of employee events. Serve as liaison between corporate and local sales team/executive team to ensure we provide all information needed to corporate and meet planning deadlines.
* Corporate Marketing - Communicates corporate marketing activities to the sales team as appropriate and helps promote these activities internally and externally.
* Run sales related reports, analyze data, report out on market analyses and data to determine business and marketing opportunities that support organizational growth and development.
* Develop consistent flyer program including the creative and graphic design, distribution, scheduling, and tracking results of these campaigns (new item flyers, informational flyers, hot sheets, employee events, new item communications, etc).
* Marketing/Brands team - supervise associates to include, but not limited to staffing, training, coaching, performance management and problem resolution
* Performs other related duties as assigned.
Required Qualifications
High School Diploma/GED or Equivalent Experience
4 - 6 Years Marketing with team lead or supervisory experience
Preferred Qualifications
Bachelors Marketing or related area
6 - 10 Years Marketing in foodservice industry with supervisory experience.
EEO Statement
Performance Food Group and/or its subsidiaries (individually or collectively, the Company ) provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the EEO is the Law poster and supplement; and (3) the Pay Transparency Policy Statement.
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