Location: Tappan,NY, USA
JOB POSTING
MARKETING MANAGER
Caribbean Food Delights (CFD), a privately owned & operated company, is the leading manufacturer of Jamaican Style Patties: beef, chicken and vegetable. Our state-of-the-art facility is SQF certified. We are seeking a motivated, results-driven, Marketing Manager, to join our team. Job responsibilities include but are not limited to the following:
* Developand implement strategic marketing andpromotionalplansand forecasts toachieve corporate business goals and objectivesforproductsand services.
* Lead and supervise the workflow of other team members in the department.
* Participatein the research and developmentofnewproducts.
* Work closely with the R&D department on the modificationofexistingproductsandtermination of ineffective products.
* Gather and analyze customer feedback.
* Plan and conduct marketresearch as well as focus groups to gather feedback on new product concepts and existing products.
* Establishandmaintaina unique product voicethroughoutall productlines and promotional materials.
* Outline and manage the marketingdepartment's annual budget; monitor and track costs to deliver on budget.
* Planandoverseeadvertisingand promotional activities,including print,electronic and digital media.
* Perform media buys requiredtopromotecompanies'productsandagenda.
* Define and manage digital marketing forall brands, ie., social media, e-mail/sms, website.
* Workwith SeniorSales Manager todrivethesalesfunctionbycultivatingrelationships andexecuting the company's sales strategies.
* Monitor the competition including marketingactivitiesonaregularbasis.
* Establishandmaintainrelationshipswith select industryinfluencers.
* Supervise, review and approveallcorporatesponsorshipsanddonation requests.
* Represent thecompany at tradeshows,tradeassociationmeetings,etc.,topromote products.
* Interactwith otherdepartmentsand key personnel toensurethatall marketinggoalsand objectives are realized.
* Performotherjob-related dutiesforCaribbeanFoodDelights and/oranyoftherelated companies, asassigned and as unilaterally determinedby Caribbean Food Delights.
QUALIFICATIONS/EXPERIENCE:
* Bachelor's degree in marketing
* Minimum five (5) to seven (7) years related work experience
* Knowledge of Digital and New Media including Email marketing
* Deep understanding of social media platforms including but not limited to Facebook, Instagram, Tik Tox and X
* Experience working with creative design software Photoshop or creative design platform, Canva is required
* Highly proficient in Office 365: Microsoft Word, Excel and PowerPoint
* Strong management, organizational and interpersonal skills
* Abilitytomanagemultipleprojects/priorities, simultaneously.
PHYSICAL REQUIREMENTS OF POSITION WITH OR WITHOUT REASONABLE ACCOMMODATION:
Frequent walking, bending, reaching, stooping, climbing, lifting and carrying up to 30 pounds; frequent driving; frequent verbal communication; prolonged standing at times. Ability to travel up to 40% of the time. Ability to operate standard office equipment - computer (navigating internet/keyboarding), facsimile machine, photocopier, calculator, multi-line telephone system, etc.
Pay range $90k - $120k + benefits. EOE; all qualified applicants will receive consideration for employment without regard to their disability or protected veteran status. Please fax resumes to: 845-###-#### or e-mail to: ...@cfdnyinc.com. No relocation offer, no phone call. Must be eligible to work in the USA.
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