Location: Greenville,SC, USA
Do we have your attention? Keep reading.
We are seeking an experienced Marketing Manager for ProMach's Systems & Process business unit. This group encompasses 21 go-to-market brands and offers a diverse range of equipment and services for processing and packaging machinery production lines. The business unit's offerings include processing and packaging integration and engineering services, digital intelligence, conveyor systems, sterilization systems, tray packaging, flow wrapping, pouch packaging, and more.
In this role, you will lead
* Marketing Strategy: Lead the development of the marketing plan that aligns with business objectives for each brand. Collaborate with sales and operational leadership teams to define customer profiles to target.
* Content Development: Manage and execute content development for advertising, press relations, graphics, videography, imagery, and website development that aligns with overall business strategies. Develop content that increases brand awareness, differentiates our solutions in the market, builds trust within our industry, and engages the target audience to act with the support of internal subject matter experts.
* Digital Marketing: Execute digital marketing strategies, including SEO, PPC, social media, email marketing, and content creation for websites and landing pages.
* Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and social media based on brand marketing strategy.
* Marketing Budgets: Develop, track, and manage budgets for each brand, ensuring cost-effective solutions and adherence to financial goals.
* Brand & Vendor Collaboration: Work closely with cross-functional teams, including marketing, sales, product development, and operations, to support business objectives and ensure alignment of marketing efforts with overall business goals. Additionally, this role will manage agency/vendor relationships for branding, advertising, search engine marketing and public relations.
* Brand Integrity: Ensure consistent brand standards across individual product brands in all mediums, including print, digital, documentation, machinery, apparel, and more.
* Trade Shows Support: Support business unit trade show team with ensuring overall content and strategy supports business unit and brand goals. This role will drive trade show campaigns, content creation, advertising, and digital marketing efforts for brand trade shows.
* Analyze Performance: Monitor and analyze the performance of marketing initiatives, using data-driven insights to optimize future campaigns.
If this sounds like you, we want to connect!
* Bachelor's degree in marketing or a related field
* 5+ years of experience in digital marketing is required, preferably in manufacturing/industrial environment, with progressive responsibility
* Proficient with CRM and marketing automation systems, preferably within Salesforce
* Excellent written and verbal communication skills
* Expertise with Microsoft Office including Word, Excel, and PowerPoint
* Expertise with Adobe Creative Suite including InDesign, Illustrator, Photoshop and/or Premiere Pro
What's in it for you?
There's no monopoly on innovative ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people are happy and choose to build a career.
In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Total compensation includes your salary, comprehensive medical/dental programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits - you are eligible on your first day of employment!
Pro Mach, Inc. was named to the Inc. 5,000 list of the fastest growing private companies in the U.S. seven times. We continue to introduce innovative products, enter new markets, expand our global presence, and actively acquire new capabilities.
We have the rewards, opportunities, and the market strength of a large organization combined with the entrepreneurial culture of a small, fast-paced company. You will enjoy the benefits of working with a growing company that competes globally with the personal touch and feel of a smaller company where you can make an impact every day.
Curious about life at ProMach? Follow us on LinkedIn, Twitter, and Instagram!
ProMach is an Equal Opportunity Employer. Pro Mach uses E-Verify to verify employment eligibility of all new hires to work in the United States. Pro Mach is a drug-free workplace.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.