Marketing Manager
: Job Details :

Marketing Manager

As the Marketing Manager you will gain insight into marketing strategy across diverse programs and will be a connective fiber between teams. This role will have direct access to leaders across brands, sales, and product teams, and can grow across multiple disciplines in a uniquely multi-functional space.

Responsibilities

* Execute the marketing strategy and its implementation across all distribution channels (online, in store, digital, social, OOH) while maximizing allocated brand co-op resources

* Ensure consistent maintenance and accuracy of all brand partner marketing plans across all mediums, channels and touchpoints including digital, social, OOH, events, activations and all paid media

* Maintain and report accurate financial forecasts, and collaborate with finance, buying and retail teams.

* Partner with buying teams on product launches and buying trading calendar

* Liaise with retail, operations and real estate teams on new showroom openings/renovations

* Ensure media plan is executed in partnership with the national media agencies and the Director of Marketing

* Define specific co-op media plan for each brand partner, diversifying the strategies utilizing a digital and mobile first approach

* Develop and maintain relationships with WOSG network of mall center management teams to disseminate and broker partnership marketing opportunities for tenants

* Manage, maximize and monetize media and visibility opportunities with retail mall management partners for all retail locations.

* Analyze market opportunities and identify local, regional and national needs to amplify marketing initiatives

* Share marketing activity and performance to both local market and international teams

* Suggest and recruit new vendors based on the needs of the business and evolving marketplace

* Requires an entrepreneurial spirit for marketing and business needs

* Embraces ambiguity, independently charting a path forward, making judgement calls with early derived information

* Personally create compelling, client focused marketing content with data and ROI

* Build strong, cross functional relationships with interdepartmental teams and brand partners

* Other responsibilities as assigned by management

* Business related travel when necessary

Special Projects

* Marketing support for special projects across WOS, Mayors, Betteridge and Monobrand Division including developing media kits, marketing presentations, and 360 campaigns

* Communication of key project calendars, timelines, and performance to stakeholders both internal and external

Marketing Campaigns

* Develop pitch / recap decks for brands

* Manage budgets for paid media with brands and agency partners

* Develop benchmark KPIs

* Manage campaign communication to internal and external brand and venue stakeholders including monitoring of third-party communication

Qualifications

* Bachelor's degree in business, advertising, marketing, communications, or related field

* Required experience: Minimum 3-5 years of experience in luxury marketing

* Effective time management skills and the ability to multitask and prioritize business needs

* Attention to detail, savvy with keen negotiation skills

* Ability to effectively communicate ideas and to influence decision-making in an ever-changing landscape

* Excellent copywriting skills that can be translated into the development of marketing materials

* Knowledge of Media and Publisher industries

* Experience using data and metrics to measure impact and determine improvements

* Experience using Microsoft Excel to manipulate and analyze data

* Experience presenting metrics and progress to goal to senior leadership

* Excellent communication, presentation, and interpersonal skills with the ability to deliver high-quality written and verbal content, present persuasively

Skills and Knowledge

* Ability to articulate the essence of marketing products and their value

* Ability to create a compelling narrative across different channels - and match the message to the medium

* Data driven analytical thinker

* Ability to use data to make decisions and drive growth, and have a deep understanding of complex experimentation, including multivariate creative testing

* Ability to thrive in an ambiguous, fast-paced setting without ready made processes

* Deep desire to understand the customer through both qualitative and quantitative means

* Market Research: knowing our clients/competition and integrate this information into growth strategies

Documents

* Marketing Manager Job Description.pdf (127.13 KB)

* Apply Now