MTM Trailer Manufacturing is the fastest growing regional heavy equipment manufacturer, a privately held company small enough to ensure you are valued while large enough to provide exciting opportunities for career development. MTM is seeking a head of marketing to lead our comprehensive, multichannel marketing strategies. This role will be responsible for driving brand awareness, generating high-quality leads for the salesforce, and supporting new product launches and territory expansion.
We are looking for an experienced, well-rounded Marketing Manager with a passion for digital technologies and content creation. The successful candidate will have proven lead generation skills, content marketing experience and deep commitment to enhancing the customer journey.
Website: www.mtmtrailers.com
RESPONSIBILITIES
Digital Marketing:
- Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
- HubSpot Mastery: Leverage HubSpot CRM to optimize lead generation, nurture leads, and track marketing performance.
- Website Maintenance: Oversee website maintenance, updates, and optimization to ensure a seamless user experience.
- Email Marketing: Create and execute effective email marketing campaigns to engage with our audience and drive conversions.
- Paid Advertising: Manage paid advertising campaigns on platforms like Facebook, Instagram, YouTube, and TikTok to reach a wider audience and drive conversions.
- Web Analytics: Utilize web analytics tools like Google Analytics and Google Tag Manager to track website traffic, user behavior, and campaign performance.
Traditional Marketing:
- Print Media: Maintain brand and product marketing literature; Develop and execute print advertising campaigns in industry publications
- Tradeshows and Events: Plan and manage participation in industry tradeshows and events.
Creative and Analytical:
- Creative Content: Create engaging marketing copy, blog posts, and social media content to captivate our audience.
- Design and Layout: Make edits to marketing materials, including email templates, landing pages, social media graphics, and print collateral.
- Analytics and Reporting: Monitor key performance indicators (KPIs) and generate insightful reports to measure marketing effectiveness.
- Stay Ahead of Trends: Keep abreast of the latest digital and traditional marketing trends and technologies to maintain a competitive edge.
Customer Experience:
- Customer Journey Mapping: Create detailed customer journey maps to identify pain points and opportunities for our personas.
- C-SAT Surveys: Develop and administer customer satisfaction surveys to gather feedback and identify areas for improvement.
- Online Reviews: Implement strategies to encourage and generate positive online reviews on platforms like Google, Facebook and industry-specific websites.
Project Management:
- Project Management: Manage marketing and technology consultants and vendors in order to ensure timely delivery and adherence to budget.
- Salesforce Effectiveness: Collaborate with the sales team to improve salesforce effectiveness through Hubspot templates, sequences and reports.
QUALIFICATIONS
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in multichannel marketing, preferably in a B2B or manufacturing environment.
- Excellent copywriting and content creation skills.
- Proficiency in design tools like Adobe Creative Suite or Canva.
- Strong analytical skills and data-driven mindset.
- Proven expertise in HubSpot CRM.
- Strong understanding of SEO, SEM, and social media advertising and digital analytics.
- Experience with paid advertising platforms like Facebook Ads Manager, Google Ads, and YouTube.
- Excellent project management and organizational skills.
- Ability to collaborate effectively with cross-functional teams.
- Product marketing experience for heavy equipment OEMs a plus.
- Construction industry experience marketing to owner-operators a plus.
- Bilingual skills (Spanish) a plus.
BENEFITS
- Medical, Dental & Vision Insurance
- Paid Holidays
- Paid Time Off
- 401(k) Matching
- Competitive Base Salary & Commission Structure
- Career advancement opportunities
To apply, email resume and related documents to ...@mtmbuilt.com