Role Summary The Marketing Manager serves as a key member of the integrated marketing team with ownership of the marketing communications portfolio. The position will be responsible for managing multiple concurrent projects to drive awareness and conversion. The successful candidate will help support the day-to-day objectives for the marketing department under the guidance of the Director of Marketing. Essential Functions
- Develops the integrated communications strategy for the National Medal of Honor's paid, earned, and owned media.
- Evaluates outcomes, providing on-going analysis and interpretation. Evaluates effectiveness of marketing campaigns and delivers executive management reports.
- Recommends resource allocations and manages budgets.
- Serves as the key communications “account manager” for the National Medal of Honor Museum's businesses and as key contact for executing with agency partners and third parties
- Communicates National Medal of Honor Museum's brand standards with internal and external partners to ensure the consistent implementation of brand Optimizes messaging by channel.
- Paid Media: In cooperation with our media agency, develops annual media plans, adjusts quarterly. Supervises media placements by month and by week. Manages the annual media and production budget, updates monthly. Manages and executes barter, value in kind, partner, and sponsor/promotional placements. Directs the internal creative team to prepare and traffic advertising creative. Maintains the inventory of advertising creative assets. With agency assistance, maintains updated flowchart, tracks KPIs and overall campaign effectiveness and reports weekly.
- Earned Media/PR: In cooperation with our public relations agency, authors the annual public relations plan, updates quarterly. Maintains the inventory of the National Medal of Honor Museum's media/press assets. Continually ensures the servicing of local, national, and international press. Plans and executes all on-site press activations. Manages and executes barter, value in kind, partner, and sponsor/promotional activities. Manages the PR Agency and budget, update monthly. With agency assistance, distributes clips, tracks efficacy of placements and reports weekly.
- Owned Media/Website/Social Media: Produces the annual web/social media strategy, updates quarterly. Supervises the execution with the Digital Specialist (direct report). Supervises the Digital Specialists' monitoring of the National Medal of Honor Museum's website and the creation of monthly editorial and promotional content calendars. Ensures all channels are updated and refreshed. Sets tone and voice. Reviews and approves update of website, all social posts/messaging and review site activity (TripAdvisor, Yelp, et. al.). Manages and supports the Digital Specialists activities to monitor, report upon and meet goals for new organic audience reach, web traffic and sales conversion. Liaises with the National Medal of Honor Museum's ticketing system. Routinely reviews Google Analytics, Facebook analytics, et. al. to develop weekly reports. Manages the social media budget.
- Perform other duties as assigned
Qualifications To perform this job successfully, the successful candidate must be able to perform each essential duty below at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Bachelor's degree required, preferably in marketing, communications, business, or related field.
- 3-5 years of related experience, preferably in marketing communications
- Thorough knowledge of advertising media principles, strategies, techniques and analytics
- Demonstrated knowledge of digital / social media strategy, content publishing best practices and analytics
- Exposure to domestic or international public relations activities
- Aptitude for evolving and delivering an integrated media strategy across all platforms
- Negotiation skill and ability to manage budgets
- Agency management experience a plus
- Creative aptitude, including excellent copywriting and proofreading skills
- Strong analytical and interpretive skills; familiarity with audience analytics
- Must work well in a fast paced, team-oriented environment
- Ability to take constructive criticism and change direction to suit operational needs
- Project Management experience
- Positive attitude toward colleagues and outside vendors
- Professional, punctual and detail oriented
- Excellent interpersonal and communication skills
- Ability to develop and deliver sound recommendations to senior management
- Organization and planning skills, ability to prioritize and handle multiple tasks
- Ability to work both traditional and non-traditional hours (nights, weekends, holidays) as required
- Knowledge of Customer Relationship Management (CRM) and Salesforce preferred, or the ability to quickly learn, required
- Proficiency in Word, Excel, PPT
Compensation Competitive salary with commission plan commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, parental leave, wellness program, and 401k plan. Legends Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Legends IQ– offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Facebook, Twitter, and Instagram @TheLegendsWay. Legends Attractions Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 13+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors. Legends manages all operations across ticketing, special events, food & beverage and retail for Attractions partners including the tour experience, ticket sales, hospitality offerings, special events, and sponsorship - all to elevate the guest experience at the top. Some of the venues include One World Observatory in NYC, The View at the Shard in London, Sky View Observatory in Seattle, National Medal of Honor Museum, and more! National Medal of Honor Museum The National Medal of Honor Museum in Arlington, Texas will serve as the premier national institution dedicated to the stories, impact, and legacy of the service members who went on to become Medal of Honor recipients. Neither a war memorial nor a military museum, the National Medal of Honor Museum is a humbling endeavor that will take visitors on a narrative journey through the life stories of ordinary people who made extraordinary choices above and beyond the call of duty. The museum footprint encompasses over 100,000 square feet, cornering five acres of waterfront in Arlington, Texas. Over 31,000 square feet of Exhibition Galleries as well as dedicated spaces for meetings, symposiums, memorials, and ceremonies. The museum is also headquarters of the National Medal of Honor Griffin Institute, an organization that addresses our nation's character gap and fills it by focusing on the values and valor of the Medal of Honor and all who have earned it. For more information, visit www.mohmueseum.org. Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.