Location: North Andover,MA, USA
We're Watts. Together, we're reimagining the future of water.We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.What we do:For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.Watts is looking for a results-oriented Marketing Manager who will lead the development of marketing initiatives to accelerate the scaling and user adoption of our Nexa SaaS platform. In this role, you will partner with colleagues across the organization to develop marketing strategies, articulate a vision, and lead the team toward achieving goals. You will need to think both strategically and tactically as you execute integrated marketing plans & campaigns, ensure brand consistency, increase awareness, engage customers & markets, grow the user base, use data to continuously improve results, and ultimately support SaaS revenue growth.PRINCIPAL RESPONSIBILITIES AND DUTIES:Develop and execute a marketing strategy including positioning, audience definition, competitive analysis, and execution roadmap to grow Nexa SaaS platformDevelop and execute integrated marketing campaign plans that support business objectives and drive awareness & growthOversee campaign planning, scheduling, budgeting, creative production, KPI reporting, and refinementManage the creation and execution of digital/automated lead nurturing campaigns that include lead scoring, list segmentation, testing, and analyticsBrainstorm and action new and creative growth strategiesManage trade show/event execution including pre and post-event promotions, booth presentation, coordination of industry media, and lead follow up with SalesResearch and manage strategic marketing partnershipsDevelop thought leadership content for use in marketing campaignsLiaison with Training team to develop in-person and online training contentCoordinate with customers on VOC and testimonialsManage third party vendors as needed to execute marketing objectivesEDUCATION:Bachelor's degree in Marketing, Communications, Business, or a related fieldEXPERIENCE:Minimum 7 years experience in Marketing or Marketing CommunicationsHighly encouraged, 3+ years of experience in B2B SaaS marketingExperience with strategic marketing operations, brand marketing, product marketing, advertising, or multi-branded marketingStrong knowledge of the digital and offline marketing landscape and how they interrelateExperience with AARRR funnel, and up-to-date with the latest trends and best practices in SaaS marketingDemonstrated experience with marketing campaign planning and best practicesDemonstrated success in developing and launching marketing campaigns on time and on budget that deliver resultsDemonstrated experience executing trade shows and events, advertising, and digital marketing activitiesSuperior project management and organizational skillsExperience with Microsoft Excel, PowerPoint and WordExperience with marketing automation platforms, such as Marketo, a plusUp to 20% travelMANAGEMENT/SUPERVISION:No direct reports, but this role will manage third party vendors as neededPHYSICAL REQUIREMENTS:While performing the duties of this job, the employee is frequently required to walk, talk, and/or hear. The employee is occasionally required to stand, sit, and use hands to finger, handle, or feel.WORK ENVIRONMENT:Work in office environmentMay occasionally be required to perform job duties outside the typical office setting*As required by the Americans Disabilities Act (ADA)Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.Watts in it for you :Please note that the following benefits apply only to permanent roles and do not apply to internship roles.Competitive compensation based on your skills, qualifications and experienceComprehensive medical and dental coverage, retirement benefitsFamily building benefits, including paid maternity/paternity leave10 paid holidays and Paid Time OffContinued professional development opportunities and educational reimbursementAdditional perks such as fitness reimbursements and employee discount programsLearn more about our benefit offerings here: we work:At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.