Authority Brands Inc. headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ. POSITION SUMMARY The Marketing Manager is responsible for the execution of the National Ad Fund, local franchisee marketing support, and the relationship between Authority Brands marketing, the brand operations team, the Brand President and the franchise owners. ESSENTIAL FUNCTIONS Reasonable Accommodations Statement To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Essential Functions:
- Manage brand integrity, following all applicable brand guides, across internal and external partners
- Support franchise owners, including:
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- Development of local marketing plans including educating on vendors, marketing tactics, and marketing platforms.
- Presenting and reporting marketing results
- Local creative requests
- Marketing program education (NAF and LMP)
- Troubleshooting any platform issues (website, call tracking, etc)
- Execute the Local Marketing Program, including:
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- Coordination with program vendors
- Work with IT to build and maintain Local Marketing Program Budget Platform
- Manage and track all billing and work with accounting to ensure accuracy in vendor spends and billing
- Developing reporting with the Marketing Analytics team
- Working with Marketing Growth (paid media) team to strategize on channels and tactics to drive performance
- Educating brand operations and franchisees on program tactics, spend and performance by channel
- Administration of the NAF, including:
- Maintain and manage annual brand marketing budget to include developing annual marketing plan, reviewing monthly NAF budget for accuracy, making sure all items are coded and billed correctly in conjunction with accounting.
- Executing with vendor partners as determined in budgeting process with broader AB Marketing team
- Sharing performance results with brand ops and franchise owners
- Serve as liaison between the franchisees and the broader marketing department (creative, communications, analytics, digital).
- Present at brand town halls and other meetings.
- Perform other duties as assigned.
POSITION QUALIFICATIONS:SKILLS & ABILITIES Education:
- A bachelor's degree in marketing or business is preferred
Experience:
- Four plus years' experience designing, socializing, and executing an annual brand marketing plan.
- Forecasting, tracking, and maintaining an annual marketing budget.
- Developing presentation materials to highlight department programs and successes.
- Creating and leading agendas for cross-discipline meetings.
- Prior experience with franchise marketing and/or sales.
- Strong attention to detail, energetic, open to collaborative environment, business minded, strategic and creative.
- Knowledge/understanding of digital marketing, including ability to interpret digital campaign results (SEO, PPC, remarketing, display).
- Knowledge/understanding of direct mail marketing, including uses, types and expected results.
Computer Skills:
- Solid PC skills, including Microsoft Office systems as well as Google Analytics competency.
Certificates & Licenses:
Other Requirements:
We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more. Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa's at this time. Authority Brands Inc. is an Equal Opportunity EmployerOther details
- Job Family Shared Services
- Pay Type Salary
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