Reports to: Associate Director, Brand Marketing
Location: Remote or Hybrid NYC
POSITION SUMMARY:
The Marketing Manager manages the day-to-day communication and support of digital and print marketing needs for AFSP's nationwide and chapter network suicide prevention efforts. This role, under the guidance of the Associate Director of Brand Marketing, manages the production of AFSP materials and merchandise from inception to approval, including initial consulting, creative/design concepting, vendor support, and production/timeline management while strictly adhering to AFSP's established brand guidelines.
RESPONSIBILITIES:
- Understand and marry AFSP's national marketing strategy efforts with chapter marketing needs
- Ensure the timely flow of marketing projects through discussion of material needs and priorities, timelines and approvals with the organization's various departments, chapters, external partners and vendors
- Serve as first point of contact for staff and partners to identify marketing and campaign needs, leads kickoff meetings to identify solutions through concepting and creative development
- Explore innovative ways to expand upon existing branding resources and develops new campaign and branding efforts while ensuring brand consistency in all local marketing materials through developing branded material toolkits for chapters' external vendors and partners
- Customize assets using establish templates and maintains online templates via services like Canva
- Manage relationships with translation services and oversees translation development and quality control
- Manage publishing and distribution of finalized materials on AFSP's staff and volunteer resource site
- Advise departments on marketing design and asset production
- Assist in maintaining the content management system for the organization's websites
- Assist in video editing for social media content
- Additional tasks or projects as assigned by supervisor
Note:
- An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
- The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.
MINIMUM QUALIFICATIONS:
Education Bachelor's Degree
Experience and/or Training 2-3 years' experience in marketing project development and management (may include internships)
Technology/Equipment Working knowledge of Photoshop, Illustrator, InDesign, Premier Pro or equivalent programs. Knowledge of Microsoft product suite or equivalent. Familiarity with online content management systems. Experience with project management software such as Monday.com. An understanding of print requirements, limitations, and best practices for print material design and production. An understanding of design fundamentals and branding concepts and requirements.
PREFERRED QUALIFICATIONS:
Education (i.e. degree preferred) Bachelor's Degree in Communications, Marketing or Design
Experience and/or Training 4-5 years' experience in marketing project development and management; previous experience working within a nonprofit.
Technology/Equipment Working knowledge of all Adobe Suite products or equivalent programs. Experience working with Microsoft SharePoint, including development of communications sites. An understanding of social media marketing strategy, including best practices around social media strategy and effective measurement.
OTHER SKILLS and ABILITIES:
- Ability to work effectively in a fast and dynamic environment
- Strong interpersonal skills including the ability to listen to and interpret chapter and community needs
- Ability to work individually and as part of a team
- Uphold and exhibit the agency's Core Values
- Attend all mandatory meetings and trainings
- Ability to work a full-time schedule and have regular attendance at the workplace
- All other work-related duties as assigned
- Ability to travel as needed to attend work meetings or events
PHYSICAL AND MENTAL DEMANDS:
- While performing the duties of this job, the employee is frequently required to sit, talk and/or hear, and/or use hands to finger, handle, or touch objects, tools, or controls. The employee is occasionally required to stand, and/or walk. The employee must occasionally lift and/or move up to 25 pounds while moving files or small packages. Specific vision abilities required by this job include close vision and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position.
- The physical and mental demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORKING ENVIRONMENT:
The work environment varies due to the ability of the employee to work remotely. While present in the office, the work environment represents the features of a typical office environment supplied with seating, desks, varied levels of privacy depending on assignment to cubical or office. May require off-site set up and break down of equipment for on-location events.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.