Job Description
TITLE: Marketing Manager - SEO POSITION TYPE: Full Time (W2) LOCATION: Ridgefield Park, NJ ABOUT WorldLink: WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow. Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning. We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of I don't know how or I can't at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you. For more information about our craft, visit .
WHO we're looking for: We are looking for a Marketing Manager - SEO who will be responsible being an SEO subject matter expert, strong project manager, task-master, and Excel wiz supporting the day-to-day tasks for the Home Entertainment (HE) - Integrated Marketing (IM) division, which supports TV, Audio and Memory business, reporting to the Head of SEO. We are looking for a doer; someone to dive in and complete many ongoing parallel tasks. You will be responsible for completing various tasks on time, meeting a high-quality standard, including creating SEO reports, conducting keyword research, submitting and managing SEO Jira tickets, writing and QA'ing metadata and schema content provided by agencies, assessing EOL URLs for 301/410, assessing and fixing canonical tags, 301s, and other site health issues. You will build relationships with cross-functional teams and agencies, and aid in planning and implementing best in class SEO strategy with focus on organic growth. This position is part of a fast-paced, dynamic digital team responsible for a growing business. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment.
Role and Responsibilities: - Manage day-to-day SEO communications roadmap and execution across all Home Entertainment (HE) categories.
- Keyword research and managing a pillar cluster strategy.
- Create and review blog article briefs and content to ensure optimum SEO optimization.
- Writing SEO-optimized metadata and QAing metadata provided by agencies.
- Submitting and managing Jira tickets to completion.
- Coordinate inputs from Corporate Marketing and Headquarters and prioritize within HE's existing roadmap.
- QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking.
- Provide analysis on effectiveness of tactics and activations.
- Understand key product reason to buy and features between models.
- Partner with agency and digital/S.com team. Manage agency outputs for SEO including ensuring content aligns to brief, is measurable and actioned in a timely manner.
- Partner with Digital team members to understand work streams for S.com, social, PR and paid media to ensure cohesive messaging and best landing experiences for email communications.
- Use experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners.
- Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions.
- Understand the competitive environment; proactively seek market knowledge through exposure to the competitive retail landscape.
Required Experience and Education: - 4-6 years' experience within eCommerce or Digital Marketing.
- Bachelor's degree in marketing or equivalent training.
- Experience using SEO systems to analyze results: SEM rush, BrightEdge, Adobe Analytics.
- Fundamental understanding of SEO functionality to drive optimal results.
- Knowledge of SEO principals and best practices as well as basic understanding of SEMrush, BrightEdge, Screaming Frog, JIRA/Confluence and other SEO management systems.
- High proficiency with Microsoft Office, especially Excel, is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint).
Necessary Skills and Attributes: - Self-motivated individual with the ability to thrive in a team-based or independent environment.
- Detail-oriented with strong organization skills.
- Ability to work in a fast-paced environment.
- Limited supervision and the exercise of discretion.
- Stellar project management skills, including ability to complete multiple parallel tasks on time with high quality standards.
- Must have strong skills in strategy, planning and marketing.
- Ability to keep abreast of best practices and new tools to ensure maximum productivity.
- Effective analytical, critical thinking and quantitative problem-solving abilities.
- Desire to learn and contribute.
- Great collaborator and strong communication skills.
- Ability to plan & organize to manage multiple campaigns and work streams at one time.
- Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture.
Physical Demands: The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity. Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.
WHAT we'll bring: During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
- Medical Plans
- Dental Plans
- Vision Plan
- Life & Accidental Death & Dismemberment
- Short-Term Disability
- Long-Term Disability
- Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
- 401(k)
WHAT you should know: Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us. This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.