Marketing Manager, Technology (based in Lake Forest IL office)
: Job Details :

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

The key to successful treatment and full recovery is often fast, accurate diagnosis. Abbott's life-changing tests and diagnostic tools provide insights that enable smarter, faster decisions and transform the way the world is managing health.

Our pioneering technology spans the world of healthcare operations — with medical diagnostic instruments, tests, automation and informatics solutions for hospitals, reference labs, blood centers, emergency departments, physician offices and clinics.

The Opportunity

Our location in Lake Forest, Illinois currently has an opportunity for a Marketing Manager (Technology) within our Informatics business unit. The Marketing Manager is responsible for driving the global planning and daily execution of content marketing activities to drive awareness and engagement of both HCPs and patients and contribute to revenue growth across the entire Abbott Division. To do this, this team member will maintain a broad understanding of Abbott's capabilities and technologies in digital marketing, as well as the latest trends in emerging media and digital channels, but will focus on establishing foundational capabilities in digital strategy, planning, creation, deployment, and optimization. This role will work with cross-divisional organizations and lead key agency relationships and contractors to create and maintain editorial and campaign calendars to ensure the objectives of Abbott's digital marketing programs are being met through online, social, mobile, and email channels.

What You'll Work On

• Leads and executes the development of content marketing planning and execution capabilities across social, mobile, email, online media and web.
• Demonstrated knowledge in brand management, promotion, advertising, and creative collateral and marketing plan development and implementation
• Strong attention to detail, coupled with creative thinking and copywriting skills
• Develops and manages templates, assets, and best-practices content development and deployment across the digital ecosystem that results in maximum engagement with personas and their segmented audiences.
• Assists in the development of customer journeys that represent each persona and their segmented audiences as prioritized by the business.
• Plans and executes inbound content marketing
• Derives actionable insight from analytics tools to constantly test and optimize our content; include A/B testing when applicable.
• Identify external and internal KOLs and partner with Marketing to engage them.
• Work closely with internal digital peers to ensure governance and platform alignment.
• Own media agency and other vendor relationships that apply to content creation and deployment.

Required Qualifications

• Bachelors Degree in marketing or related field
• Minimum of 10 years of related work experience
• Requires deep practical knowledge of these tools, concepts and methodologies as well as strong writing skills within a regulated industry, healthcare and/or Medical Device (or related)
• Must be expert in and be able to conduct end-to-end task sets in Adobe.
• Must have experience designing and testing digital marketing programs based on insights from analytics and the understanding of audience needs and business goals.
• Experience with a broad range of additional platforms is strongly desired.
• Global digital marketing experience, with 6+ years executing digital marketing plans to include best practices in social media, PPC, SEO, dynamic/video content, and editorial planning.

Preferred Qualifications

• Leadership experience

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.

The base pay for this position is $95,000.00 – $190,000.00. In specific locations, the pay range may vary from the range posted.