Location: all cities,PA, USA
Site Name: USA - Pennsylvania - Philadelphia, USA - North Carolina - Durham
Posted Date: Dec 9 2024
Office-based role out of the GSK Philadelphia, PA or Durham, NC office. Requirement to be onsite 2-3 days/week. Relocation assistance not provided.
Are you looking for a highly impactful Marketing Manager role where you get to accelerate the omnichannel roadmap for an important growth brand for US Commercial? If so, this role could be an excellent opportunity to consider. As Marketing Manager, TRELEGY, you will be leading key projects focused on campaign design, execution, measurement, and optimization - aligning the execution of our marketing plan with overall business unit objectives. This position will require outstanding leadership in many areas, notably Omnichannel Acceleration, Lifecyle Evolution, and Driving Performance. In this role you will have the opportunity to leverage leading-edge technology to orchestrate experiences for HCPs and/or consumers and own core digital promotional channels.
Candidate should be a self-starter, who has a passion for ensuring marketing campaigns are customer focused, competitive, and high impact.
This position will support key promotional activities including, but not limited to, strategic and executional campaign evolution, segmentation optimization, omnichannel strategy and execution, agency management and support of operational planning. This position will report to the TRELEGY Omnichannel and DTC Marketing Director and will work in close partnership with the other brand team members and cross matrix teammates: HCP Marketing, Tech, SITO, global marketing, Insights and Analytics team, and copy approval (PRT) to name a few.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
* Define and facilitate development of campaign strategy and associated activities to ensure consistency with overall brand strategic imperatives.
* Partner with the insights and omnichannel analytics teams to analyze and optimize performance of marketing activities.
* Collaborate with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials.
* Contribute to the annual operational planning process by shaping the tactical plan and budget required to achieve the brand's stated objectives.
* Manage partner agency relationships, workflow and related expense budget.
* Assess marketplace and customer needs and formulate recommendations for future marketing activities that deliver high ROI/value/impact.
* Leverage and develop Marketing Competencies, including Customer Segmentation, Customer Journeys, Messaging & Content Strategy, Brief Development, Campaign Activation, Campaign Reporting and Visualization, Campaign Orchestration.
Why You?
Basic Qualifications:
* Bachelor's degree
* 4+ years of pharmaceutical experience, specifically in omnichannel or commercial marketing, including DTC, digital or multi-channel marketing.
Preferred Qualifications:
* Master's Degree (MBA)
* Core marketing experience, including strategy development and execution.
* Knowledge of the healthcare system, market environment, customer care, and competitors
* Excellent communication, negotiation and presentation skills for a wide variety of audiences
* Strong relationship building, problem solving, teamwork, analytical and written/verbal communication skills.
* Experience influencing without direct authority and working successfully with cross functional teams.
* Experience bringing promotional materials through legal, regulatory and medical review.
* Demonstrated ability to lead a cross-functional team
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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