Job Title: Marketing Manager, Wellness DivisionPosition Responsibilities: The Providence Groups is seeking a dynamic and detail-oriented Marketing Manager in the Greater Nashville area to support the Sr. Director of Marketing in executing multi-channel marketing strategies for the Wellness Division. This role is critical in driving content creation, campaign management, and operational efficiency, ensuring the division's marketing efforts achieve desired results. The ideal candidate will have experience in both B2C and B2B marketing, with a strong emphasis on content development and project management within the health and wellness industry.Primary Duties:
- Collaborate with the Sr. Director of Marketing to implement and manage marketing strategies that align with the Wellness Division's goals.
- Write, edit, and manage engaging and impactful content for various channels, including websites, blogs, email campaigns, social media, and other marketing collateral.
- Coordinate the production of high-quality content assets such as videos, whitepapers, case studies, and infographics to support demand generation efforts.
- Manage the content calendar to ensure timely delivery of all marketing initiatives, ensuring alignment with campaigns and key milestones.
- Support go-to-market strategies by creating and managing content tailored to specific buyer personas and customer segments.
- Analyze content performance metrics to optimize future content creation and distribution efforts.
- Collaborate with internal teams and external agencies to ensure consistent messaging and branding across all channels.
- Oversee the day-to-day execution of marketing campaigns, ensuring deadlines, budgets, and quality standards are met.
- Manage and maintain marketing automation platforms, ensuring campaigns are executed efficiently and results are tracked accurately.
- Support event planning and execution, including content creation for promotional materials and on-site collateral.
- Conduct market research to identify trends and insights to inform content strategy and campaign development.
- Assist with managing external partnerships, including PR and digital agencies, to enhance content reach and campaign effectiveness.
- Develop and maintain SEO/SEM strategies to improve organic search visibility and paid campaign performance.
- Report on key performance metrics, including engagement, lead generation, and conversion rates, providing actionable insights to improve marketing efforts.
RequirementsQualifications:
- 5+ years of experience in marketing, with a focus on content creation and campaign management.
- Proven ability to write compelling, audience-focused content across multiple formats and channels.
- Experience in the health and wellness industry is highly preferred.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
- Familiarity with marketing automation tools such as Hubspot or Marketo, EHR Zenoit, and CRM platforms like Salesforce.
- Solid understanding of SEO, SEM, and other digital marketing principles.
- Analytical mindset with experience using data to measure campaign success and inform content strategies.
- Excellent interpersonal skills with the ability to collaborate effectively across teams and with external partners.
- Proficiency in Microsoft Office Suite, particularly Word, Excel, and PowerPoint.
- Bachelor's degree in marketing, communications, or a related field.