Marketing Manager in upstate New York
: Job Details :

#x. A 0; Looking for a seasoned marketing manager with excellent business-to-business writing skills. This role supports corporate goals and objectives through the strategic planning, development, positioning, promotion of brand, product and service launches, go-to-market campaigns and acquisition, retention and loyalty initiatives for key target audiences. Essential Responsibilities / Accountabilities: Write compelling copy illustrating our integrated pharmacy and care management programs as best-in-class. Connect brokers and employers to the value and benefits of our pharmacy line of business. Raise brand perception of our pharmacy programs through content development, including white papers, blogs, emails, op-eds, collateral development, website content, and campaign messaging. Manage partnerships with internal and external agencies for creative development, production, fulfillment, media buying, and planning. Oversee corporate brand standards, including product naming, messaging, a...Marketing Manager, Marketing, Manager, Customer Experience, Business Services, Staffing, Development, Business