The Marketing Research Analyst will be responsible for gathering, analyzing, and interpreting data to help the company understand market trends, customer behavior, and the competitive landscape. This role involves digging into trending keywords, survey responses, social media mentions, research, sales data and more to inform and support the marketing and sales teams. As this is a new position within the company, the analyst will design research methodologies and a reporting framework to support strategic decision-making. With a particular focus on the food industry, the ideal candidate will have a proven track record making a measurable business impact within high-performing marketing teams. This position reports into the SVP of Marketing and Communications. Key Responsibilities:
- Data Collection, Analysis and Insight: Master a variety of in-house tools, design and implement surveys, conduct focus groups, and leverage external research and data collection methods to gather relevant market, sales and customer information to inform business strategies, sales forecasting and product offerings. Gather quality data frames and analyze quantitative and qualitative data to identify patterns, trends, and insights.
- Data collection tools: Gather and manage data from an array of sources, including surveys, social media platforms, keyword trends, sales data, and audience insights. Use SurveyMonkey, Google Trends, SEMrush, Power BI, Shopify, Byzzer, and Klavyio- among other tools.
- Competitive Analysis: Conduct competitive analysis by tracking competitor marketing strategies, pricing, and product offerings in the food seasoning market.
- Trend Analysis: Analyze social media trends and online reviews to identify emerging consumer preferences and potential market opportunities in the food seasoning industry.
- Market Segmentation: Segment the market based on demographic, psychographic, and behavioral data to identify target customer groups for food seasonings.
- Customer Journey Mapping: Map out customer journeys to understand pain points and opportunities for improving the customer experience with food seasoning and meat smoking products.
- Ingredient Research: Investigate new and trending ingredients and flavors that could be incorporated into innovative seasoning products.
- Data Visualization and Reporting: Succinctly summarize, share and present findings to variety of leaders at various levels within the company to demonstrate 'why this data matters'. This role requires strong data visualization to create and use data dashboards or data analytics suites to convey important findings. Experience with Power BI, including Python and R scripts.
- Collaboration: Work closely with marketing, product development, and sales teams to align research findings with business objectives.
- Budget Management: Manage budget and ensure cost-effective use of resources
What we're looking for:
- Education: Bachelor's degree in Marketing, Business, Statistics, Computer Science or a related field. A Master's degree is a plus.
- Experience: 5 years of experience in market research or a related field, preferably in the food industry.
- Skills:
- Proficiency in statistical software (e.g., Python NumPy, SciPy and Pandas; R Tidyverse)
- Strong analytical and critical thinking skills
- Excellent written and verbal communication skills- Ability to interpret complex data and present findings clearly
- Creation of analytics testing Pan (AB Testing, One Armed Bandit, etc.)
- Presentation creation
- Knowledge of market research methodologies and techniques
- Track record of demonstrating ROI and business impact
- Attention to detail and strong organizational skills
- Tool knowledge of Power BI, Shopify, Byzzer, Survey Monkey, Klavyio, Google Analytics, Meta channels and other marketing platforms
- Ability to work well in a fast-paced, dynamic team environment and collaborate with various departments
- Experience in grocery, CPG (Consumer Packaged Goods), or related food sectors.
- Strong understanding of retail dynamics, consumer behavior, and food industry trends.
- Creativity mixed with strong execution.