Marketing Research Analyst (Hybrid)
Expanding North Charlotte Corporate office is seeking a Marketing Research Analyst to join their Marketing team. This is a great opportunity to join an award-winning corporation which promotes growth. Total compensation package up to $90k!
Key Responsibilities:
- Design, implement, and execute quantitative and qualitative research studies
- Develop and analyze surveys using Qualtrics software.
- Support the management, growth, and execution of qualitative and quantitative research using internal proprietary panels.
- Moderate qualitative research sessions, ranging from one-on-one interviews to mid-size focus groups.
- Assist in planning and organization of in-person events involving panel members
- Analyze data sets to craft compelling narratives from research findings
- Develop clear, audience-appropriate reports and presentations to communicate insights and trends to stakeholders.
- Maintain regular communication with the internal Research and Insights team and stakeholders, providing updates on project status and findings.
- Partner with the Marketing Communications team to derive insights from various marketing data sets.
Requirements of the Marketing Research Analyst:
- Bachelor's Degree required.
- Experience with Qualtrics preferred.
- Experience conducting qualitative and quantitative market research from start to finish is required.
- Experience working with and managing market research vendors and research panel management preferred.
- Experience in Excel and PowerPoint for analysis and visualization.
- Strong curiosity, high attention to detail, and ability to prioritize.