Marketing Specialist - Demand Generation (Hybrid)
: Job Details :

*This hybrid position is based in Cary, NC.*

JMP, a subsidiary of SAS, is committed to empowering scientists and engineers via our world-class family of statistical software products. For over 30 years, JMP has enabled customers to speed new drugs to market, to design better products and processes, and to figure out how to restore ecosystems. Advancements are made when brilliant people use JMP statistical discovery software to see what theyve not seen before. If you are a problem solver, a connector, and someone who enjoys helping others, then you might just be the next person to join this dynamic, growing, and global team.

About the job

Are you a creative and results-driven demand generation marketer? Do you enjoy developing and executing comprehensive marketing campaigns designed to drive high-quality leads and maximize revenue? Do you have a deep understanding of lead generation tactics, performance marketing, and data analytics. If so, this role may be great for you!

Our Americas Field Marketing Team is looking for a Marketing Specialist to help attract new users to JMP software. As a key member of the team, youll be a self-starter who can work both independently and collaboratively, be self-motivated, be highly adaptable, and be flexible to change direction when needed. Our new team member will possess the hunger to make a difference and a positive attitude that contributes to our team first environment. If this describes you, we will be thrilled to discuss the role with you!

Key Responsibilities

• Designs, implements, and manages multi-channel marketing campaigns to drive qualified leads into the sales pipeline including the creation of targeted landing pages, emails, events, social media ads, paid ads, and compelling calls-to-action.
• Performs A/B testing on various campaign elements (subject lines, calls-to-action) to identify what drives the best results and uses this data to optimize campaign effectiveness.
• Monitors, analyzes, and reports on the performance of demand generation campaigns using key performance indicators such as lead conversion rates, cost per lead, and return-on-investment.
• Plans and executes online webinars to generate leads and support global marketing mission of building brand awareness within the Americas region. Promotes through various channels to increase audience reach.
• Identifies new users that are most likely to benefit from JMP software and tailors marketing strategies to help drive demo downloads amongst this audience. May leverage, enhance, or adapt content for new users.
• Creates a nurturing plan for existing nurture active leads in the Americas region with the goal to meet them where they are at and re-engage.
• Leverages technology platforms to streamline processes and track lead progress.
• Facilitates meetings and discussions with an extended team of specialists, marketers, subject matter experts, and other constituents to define the appropriate content and strategies.
• Works closely with the sales, product, and creative teams to ensure alignment between marketing initiatives and business objectives. Provides insights and feedback to continuously improve campaign strategies.
• Leads partnerships with third-party advertisers that complement JMP and positively influence our target industries.

Additional Responsibilities

• Provides guidance for digital marketing strategy, deployment, and optimization for JMP
• Provides recommendations to resolve complex business problems.
• Responsible for operations and logistics of marketing activities, events and/or campaigns in accordance with the demand generation marketing plan.

• Proactively shares best practices at the regional level

Keys to Success

• Considerable knowledge of marketing concepts including content marketing, online events, digital marketing, and email marketing strategies.

• Excellent written, verbal, and visual communication skills with the ability to effectively communicate with a wide variety of audiences at various stages of the customer journey.

• Ability to work independently and part of a team.
• Good organizational, project management and facilitation skills.
• Excellent understanding of demand generation concepts and sound proficiency in key internal and external software applications
• Proven track record of successfully managing and executing demand generation campaigns across multiple channels.
• Ability to understand and translate complex technical information to internal and external audiences.
• Strong analytical skills with the ability to interpret data and generate actionable insights.

• Creative thinker with a proactive approach to problem-solving and campaign optimization.

Education

A degree in marketing, business, computer science, or related discipline.

Experience

A minimum of 5 years of experience in B2B marketing (software industry is preferred). Experience in demand generation, performance marketing, or a related role and with a variety of technology platforms including ZoomInfo, Salesforce, LinkedIn, and HubSpot.

World-Class Benefits

Highlights include...

• Comprehensive medical, prescription, dental and vision plans.
• Medical plan options include...
  • PPO with low annual deductible and copays.
  • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
• Onsite Health Care Center (HQ) thats free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
• An industry-leading 401k plan.
• Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
• Volunteer Time Off, parental leave and unlimited paid sick days.
• Generous childcare benefits for all full-time employees.

Diverse and Inclusive

At SAS and JMP, its not about fitting into our culture its about adding to it. We believe our people make the difference. Our diverse workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. Our commitment to diversity is a priority to our leadership, all the way up to the top; and its essential to who we are. To put it plainly: you are welcome here.

Additional Information:

JMP is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. Read more: Know Your Rights. Also view the Pay Transparency notice.

Equivalent combination of education, training and experience may be considered in place of the above qualifications. Resumes may be considered in the order they are received. JMP employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, JMP may obtain nationality or citizenship information from applicants for employment. JMP collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status.

All valid JMP job openings are located on the Careers page at www.jmp.com. JMP and SAS only send emails from verified jmp.com and sas.com email addresses and never ask for sensitive, personal information or money. Should you have any doubts about the authenticity of any type of communication from, for, or on behalf of JMP, please contact us at ...@sas.com before taking any further action.

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