Marketing Specialist II - National Remote
: Job Details :

Manage website strategy for both organic and paid media traffic, including regular SEO insights and optimization, alignment with direct-to-consumer digital campaigns, developing and maintaining annual website strategy roadmap, and collaborating across consumer, payer and provider marketing teams Ideate, develop and maintain consumer pharmacy engagement campaigns with a focus on creative strategy and collaboration with the campaign data strategy team Analyze industry trends, consumer behavior, consumer data and market insights to inform current strategies and drive future enhancements aligned to audience and business needs Provide thought leadership to drive development of innovative, industry-leading marketing strategies, programs and initiatives Align marketing initiatives/campaigns with applicable business goals/objectives, as well as the needs of identified target populations/clients Develop trusting relationships with customers/clients/members to inform our marketing efforts and he...Marketing Specialist, Marketing, Specialist, Remote, Health, Customer Experience, Healthcare, Business Services