About: Celebrating our 50th anniversary this year, TRI-K Industries, Inc. has been a leading provider of sustainable specialty ingredients since 1974. Our mission is to inspire consumer brands and enable their success by delivering differentiating technologies, prioritizing product efficacy and sustainability. Motivated by our core values of Empathy, Curiosity, and Excellence, our customers and partners get the attention, agility, and innovation they need to be successful in the marketplace. We specialize in proteins, including amino acids and natural peptides, modern preservatives, and multi-active, multi-functional ingredient solutions. Our in-house development team continually pioneers new materials, differentiating our customers' brands. We strive to amplify consumers' voices within our organization, ensuring we bring relevant offerings and innovations to the market. Summary: As the Marketing Specialist for TRI-K Industries, you will develop comprehensive marketing plans for the company to raise awareness and generate demand and execute various component activities aligned with the overall strategic marketing direction. This will include metrics and resulting actions on different marketing campaigns, spearheading market research efforts, or coordinating initiatives across various channels. RequirementsEssential Duties and Responsibilities include the following.
- Build Marketing insights through Analytics:
- Identify market and consumer trends on different cosmetic market segments using multiple information sources and databases (e.g. Mintel, Euromonitor, Gravel, Spate, Google etc.). Analyze and summarize relevant findings
- Identify new market research tools for TRI-K to continue staying on top of emerging trends
- Research imports data from multiple sources to identify trends on volumes and prices on different ingredients across multiple global regions. Analyze and summarize findings.
- Conduct extensive research on our competitors' products using different platforms and databases. Evaluate benefits, claims, value proposition, prices and promotional materials. Generate reports summarizing relevant findings.
- Investigate areas of improvement for our products and promotional materials based on all research carried out.
- Create a regular cadence of communication with strategic marketing team on findings
- Build Marketing Campaigns with greater international focus: Given strategic plan of TRI-K to grow exponentially outside US, understand and focus on targeted international regions. Create visually engaging marketing campaigns including email campaigns to support specific marketing objectives across various channels and customer segments, aligning with the overall strategic marketing plan. Formulate a comprehensive strategy encompassing digital and social media to promote events, product launches, and brand awareness, fostering customer engagement.
- Cross-Department Collaboration: Collaborate with multiple departments to facilitate seamless product launches, encompassing presentations, press releases, advertisement development, collateral creation, and coordination with media partners for promotional activities.
- Trade Show Planning and Execution: Lead the planning and execution of both global and domestic trade shows, ensuring effective representation of the company's brand and products within budget.
- Website Maintenance: Maintain and update the company website, UL Prospector, Sharefile, and other third-party digital platforms, ensuring accurate and up-to-date information for stakeholders. Improve traffic and engagement
- Customer Engagement Strategy: Support customer and consumer face-to-face interaction strategies, including organizing meetings and webinars to enhance engagement. Improve non-personal engagement on website and other digital media
- Campaign Performance Evaluation: Track campaign performance and ensure generated leads are actioned.
- Team Training: Provide training and input to Sales, Strategic Marketing team and related partners on Marketing initiatives and outcomes.
- Reporting: Prepare monthly, quarterly, and annual reports related to marketing outcomes, providing insights and recommendations for future strategies and initiatives.
Education/Experience: Bachelor's degree (B.A.) in Marketing or related field, with 5+ years' experience. Chemistry or Biology background is a plus. Exposure to the personal care industry is a considerable advantage. Skills:
- Exceptional in Microsoft Office Suite (Word/Excel/PowerPoint)
- Social media platforms
- Mintel, Gravel AI, Euromonitor, etc.
- HubSpot/ Salesforce
- Squarespace/Memberspace
- Canva/Figma
- Adobe Creative Suite (In Design/Illustrator/Photoshop)
Location: This position is in Denville, NJ. All applicants must be able to commute locally to Denville. No relocation assistance is provided. Candidates must be able to legally work in the United States. Sponsorship is not available for this role.We offer a competitive compensation package including:•Medical•Dental•401 (K)•Vision•Paid Time Off•Life Insurance•In addition to other programs and plansTRI-K Industries is an equal opportunity employer and we celebrate and value diversity in our workforce. Hiring decisions are based on qualifications, merit, and business needs.