Location: Spring,TX, USA
The Marketing Specialist plays a key role in the overall execution of the marketing plan in partnership with the Head of Marketing. Accountable to spearhead project direction, goals and short-term tactics to drive sales and elevate the customer experience.
Key Responsibilities:
* Assist in developing and implementing the Company's brand strategy.
* Builds and cultivates local brand and influencer partnerships.
* Preparing marketing activity reports and metrics for business success.
* Identifies opportunities for expansion of marketing campaigns to maximize reach.
* Support the development and maintenance of brand image and messaging consistency across channels.
* In partnership with the Head of Marketing, responsible for the development of engaging content across various channels, including website, social media, blogs, and email campaigns.
* Manage social media accounts to create engaging content to increase brand awareness.
* Monitor and analyze campaign performance, providing insights and recommendations for improvement.
* Stay current with industry trends and leverage new technologies to enhance marketing effectiveness.
* Collaborate with cross functional teams, including sales, product development, and other departments to ensure alignment.
* Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
* Updates job knowledge by participating in educational opportunities and reading trade publications.
* Perform other job-related duties or special projects as assigned.
Competencies Required:
* Excellent written and verbal communication skills with the ability to present detailed and complex data into concise and understandable information.
* Excellent interpersonal skills
* Excellent time management skills with the ability to juggle multiple high priority projects simultaneously.
* Highly accountable with a drive for excellence.
* Play a vital role as a member of a lean, highly professional team.
* Organized, multi-tasker
* Coachable and willing to learn.
* Solid time management skills.
* Possess a professional and courteous demeanor.
* Ability to work in team-driven environment yet work independently to complete daily expectations and deadlines; a self-starter that requires minimal supervision.
* Ability to work within the operating hours and days for this position; demonstrate good attendance and punctuality.
* Ability to maintain the highest level of confidentiality and handle sensitive situations with solid judgment and discretion, while following directions, and applying proper policies, procedures, and guidelines.
* Ability to source information rapidly in an electronic environment; research information using available resources, reference FAQs, and other information resources utilizing strong problem-solving skills.
* Strong technical knowledge of Microsoft Office applications (Outlook, Word, Dynamics), including advanced proficiency with Microsoft Excel and SharePoint. Canva knowledge is a plus.
* Customer service oriented skills with developed problem-solving abilities.
* Proactive self-starter, with a keen eye towards continuous process improvement and the ability to work independently while supporting a team environment.
* Excellent organizational skills with superior attention to detail and high concern for data accuracy.
* Effective organizational and time management skills with the ability to work under pressure and adhere to deadlines, with the ability to take ownership over results.
* Ability to Maintain and build positive relationships with all customers.
Minimum Qualifications/Experience:
* 3 years' experience in a Marketing role with a proven track record of increasing responsibility.
Formal Education & Certification:
* Bachelor's degree in Marketing, Communications, Advertising, Public Relations or related field or an Associate's Degree with relevant work experience.
Woodforest is an Equal Opportunity / Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or other status protected by law or regulation.