Location: Norwell,MA, USA
Job Summary
We're looking for a creative and driven Marketing Specialist to join our growing marketing team. This role will be instrumental in developing and executing a range of marketing campaigns, including email marketing, social media, and content creation to support our lead generation and communication efforts with agents in the field. As a key contributor, the Marketing Specialist will collaborate across departments to ensure that marketing efforts align with the company's growth objectives. This position reports to the Marketing Director.
Primary Responsibilities:
* Develop and implement strategic marketing campaigns to support business objectives and brand awareness
* Create and manage content for a variety of marketing channels, including email, social media, and websites
* Design visually compelling marketing materials using drag-and-drop platforms and design tools
* Utilize marketing automation tools to streamline campaign workflows and drive efficiency
* Track and analyze campaign performance metrics (e.g., open rates, click-through rates) and recommend optimizations
* Stay informed on marketing trends and best practices to continually improve campaigns and strategies
* Collaborate with internal teams to translate marketing strategies into actionable marketing plans and programs
* Write engaging copy for a variety of content types (newsletters, promotional emails, social media posts, blog articles, landing pages, and more) tailored to target audiences
* Develop and maintain a content calendar to ensure timely and consistent delivery of content
* Manage and grow GarityAdvantage's presence on social media platforms, including LinkedIn, Facebook, and Instagram
* Research industry competitors and stay current on developments in the senior insurance marketplace
Primary Skills & Requirements:
* Bachelor's degree (or equivalent experience)
* Minimum 3 years of experience in marketing, with a focus on campaign development, content creation, and digital marketing tools
* Proficiency in marketing automation tools (e.g., Constant Contact, HubSpot, Marketo, SharpSpring, etc.) and content management systems (e.g., WordPress)
* Strong writing skills and an eye for detail, with experience in proofreading and editing
* Excellent analytical skills, with the ability to interpret data and optimize campaigns accordingly
* Experience with Adobe Creative Suite (Adobe Illustrator, Express) or similar design tools
* Familiarity with social media management tools and best practices for LinkedIn, Facebook, and Instagram
* Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
* Self-starter with the ability to adapt quickly in a fast-paced, dynamic environment
* Proficiency in MS Office (Outlook, Word, PowerPoint)
Preferred Skills & Requirements:
* Experience in Medicare or insurance marketing/distribution
* Familiarity with A/B testing and personalization techniques in email marketing
* Knowledge of SEO best practices and experience using Google Analytics
* Experience with print and direct mail marketing (flyers, postcards, banners)
* Strong proficiency in MS Excel and data management
About Integrity
Integrity is one of the nation's leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.
Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you'll love, and we'll love you back. We're proud of the work we do and the culture we've built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.
Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are - in person, over the phone or online. Integrity's employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.
Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.