CSI Group is a fast growing, family owned, Wall, NJ based CPA firm focusing on individuals and families, providing Individual Income Tax Preparation, Tax Planning, Trust & Estate Tax Preparation, Trust, Will & Estate Planning, and Retirement and Financial planning. CSI group has over 20 locations in New Jersey, New York, and Florida. CSI Group is aggressively expanding and quickly gaining market share in New Jersey, and has become a household name in the state. The company is looking for career minded talent that is excited about participating and being a part of the rapid growth of the company. CSI Group is very eager to promote and hire from within the company, making it the perfect place for an individual who seeks a fast track to a highly successful career path.Job Overview: The Marketing Specialist supports the marketing team by coordinating and implementing marketing activities that promote the company's products, services, and brand. This role involves managing marketing campaigns, conducting market research, and assisting with the creation of content and promotional materials. The Marketing Specialist works closely with other team members to ensure that marketing strategies are executed efficiently and effectively. Key Responsibilities: Campaign Coordination:
- Assist in the planning and execution of marketing campaigns, including email, social media, and digital advertising.
- Monitor campaign performance and provide reports on metrics, such as engagement, conversion rates, and ROI.
- Coordinate promotional activities, events, and trade shows.
Content Creation and Management:
- Assist in creating and editing marketing content, including blog posts, newsletters, social media updates, and promotional materials.
- Manage content calendars to ensure timely publication across various channels.
- Coordinate with designers, writers, and other team members to produce marketing collateral.
Market Research and Analysis:
- Conduct research to identify market trends, competitor activities, and customer needs.
- Gather and analyze data to support marketing strategy decisions and campaign improvements.
- Provide insights based on research findings to help refine marketing approaches.
Social Media Management:
- Support the management of the company's social media profiles, including content posting, engagement, and analytics.
- Monitor social media channels for trends and opportunities to engage with the audience.
- Respond to comments and messages in a timely and professional manner.
Event Coordination:
- Assist with the planning and coordination of marketing events, such as webinars, product launches, and trade shows.
- Handle logistics, such as venue booking, vendor management, and promotional materials.
- Support on-site event activities, including setup, registration, and attendee interaction.
Administrative Support:
- Maintain marketing databases, including customer and lead lists.
- Track marketing budgets and expenses, ensuring that projects are completed within financial guidelines.
- Assist with the management of marketing materials, inventory, and distribution.
Collaboration and Communication:
- Work closely with the sales team to align marketing efforts with sales goals.
- Collaborate with internal departments to ensure brand consistency and message alignment.
- Communicate with external partners, agencies, and vendors as needed.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven 2-3 years experience as a Marketing Coordinator, Marketing Assistant, or similar role.
- Familiarity with marketing software and tools, such as CRM systems, email marketing platforms, and social media management tools.
- Strong organizational skills and attention to detail.
- Excellent verbal and written communication skills.
- Ability to multitask and manage multiple projects simultaneously.
- Creative thinking and problem-solving skills.
Skills:
- Marketing campaign coordination
- Content creation and editing
- Market research and data analysis
- Event planning and execution
- Excellent organizational and time management skills
- Proficiency with marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp)
- Strong communication and interpersonal skills