Marketing Specialist
: Job Details :

Reporting to the Strategic Marketing Manager, the Marketing Specialist will be responsible for 3 main objectives:Driving sales growth in alignment with overall company goals by monitoring and measuring marketing activities, making recommendations, and pivoting when needed.Understanding the market landscape in which each brand performs and staying actively involved in market conditions which could affect that.Building & creating strong brand awareness for each brand in the markets they operate in through digital marketing, social media strategy, etc.Responsibilities & Duties:Graphic DesignWork closely with all lines of business on creative needs such as sales tools, internal communications, videos, location & competitive maps, templates, etc.Demand GenerationDevelop & deliver multi-channel marketing campaigns designed to identify & engage high potential targets in key geographic & vertical markets to develop a pipeline of high potential leads.Track & measure ROI on all marketing campaigns and activities. Provide regular ROI updates to Strategic Marketing Manager as well as recommendations for adjustments.Content & Value Story CreationIdentify & understand each point in our value chain & what is important to them, to create materials that resonate with each person that the individual brands need to target.Work cross-functionally with innovation center, sales, and customers to continuously support creation of value story materials such as case studies, testing, eblasts, presentations, customer testimonials, and videos.Market DevelopmentCommunicate and collaborate with sales and leadership team to identify new market potential, including new geographies and vertical markets, that align with the strategic direction of the company to drive brand awareness and education within that market to drive sales.Stay abreast of macro-economic updates, as well as the customer/competitive landscape and share key findings to team.Support execution of tradeshows, events, lunch & learns, webinars, etc.Evaluate and recommend industry associations that each brand should be active participants in.Support website optimization aligned with digital strategies to drive traffic & click through activities, own new content creation to continue to add value to our user community & position us as the subject matter expert in that area.Create social media content, including targeted sponsored ads & video content, in collaboration with Senior Marketing Specialists.Learning & DevelopmentDevelop an in-depth understanding of the products and solutions we offer.Understand the value chain of each brand to create value story materials with a compelling message that speaks to each point in the value chain.Continuously research target markets and verticals to build thorough understanding of changing market conditions & support research needs across the business.Attend approved customer visits, events & tradeshows to better understand customer needs.Learn & embrace our selling process and CRM (Salesforce).Required Skills and Experience:Bachelor's Degree in Marketing, Business or related field, or commensurate experienceAbility to gain technical knowledge of products and applicationsExperience in strategy development and executionProven ability to drive lead generation & conversionExperience in market research and analytics to better understand market potentialAnalytical thinker able to create insights & understanding from market data & relay that information in a digestible way to cross-functional teams and leadershipStrong team player than can work cooperatively with others to drive results and goalsAbility to evaluate marketing activities and pivot quickly when neededProficiency in MS Office including Word, Excel, PowerPoint, and Outlook as well as the Adobe Creative Suite and CanvaInitiative and a readiness to act on opportunitiesPassion for continuous learning & growing the businessPrioritizes effectively and is highly organized with ability to manage multiple projects simultaneouslyExcellent written and verbal communication skillsAbility to travel Preferred Skills and Experience:Construction materials marketing experience a plusKnowledge of digital marketing practices such as SEO/SEM & social media a plusExperience with Salesforce CRMBenefits & Compensation Package Includes:Salary range: $70,000 - $73,000 + annual bonus planPaid holidays and vacation timeGroup medical/pharmacy insurance options with company-funded health care spending accountsDental insurance & Vision insuranceA 401k account with company matching contributionA robust Wellness program with financial rewardsCompany-paid life insurance and short-term and long-term disability insuranceOptions to purchase additional life insurance (employee, spouse, and child) and additional employee long-term disability insurance.Employee Assistance Program (EAP)Tuition benefits including professional certificationsEmployee referral programAbout UsREADY TO JOIN A ROCK-SOLID FAMILY?Carmeuse started out as a small family-run business in Belgium.Today it's a leading global producer of lime, high calcium limestone and dolomitic stone. Its products are essential to energy producers, environmental services, construction, and manufacturing.With over 90 production facilities spread across almost every continent, and over 4,500 employees working at Carmeuse every day, the company's most treasured resources are its people.Carmeuse is dedicated to maintaining a workplace that fosters equal opportunity and creates a diverse and inclusive work environment. All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity. If you require particular assistance with any part of the application or hiring process due to a disability, you can submit your request by sending an email to hrsupport@. This option is reserved for people requiring adaptation due to a disability. The information received will be processed by Carmeuse and then directed to a local recruiter who will provide assistance to ensure the proper consideration of the application or hiring process.About the TeamAs a member of the Carmeuse Group, Mintek Resources, Inc. has provided solutions to the Environmental, Construction, Agricultural, Oil & Gas, Waste Water Treatment, Industrial markets & more, since 1994. Our solutions are economical reagents that assist with drying, modifying, stabilizing, neutralizing, and fixating soils, sediments, waste streams, & contaminants. We are your one-stop shop for Calciment, quicklime, bed ash, fly ash, cement, hydrate lime, & more!Mintek is dedicated to maintaining a workplace that fosters equal opportunity and creates a diverse and inclusive work environment. All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity. If you require particular assistance with any part of the application or hiring process due to a disability, you can submit your request by sending an email to hrsupport@. This option is reserved for people requiring adaptation due to a disability. The information received will be processed by Carmeuse and then directed to a local recruiter who will provide assistance to ensure the proper consideration of the application or hiring process.Job InfoJob Identification: 192774Job Category: Sales, Marketing, Product ManagementPosting Date: 11/06/2024, 08:33 PMDegree Level: Bachelor's DegreeJob Schedule: Full timeLocations: 3725 Pentagon Blvd. Suite 100, Beavercreek, OH, 45431, US (Hybrid)#J-18808-Ljbffr