Marketing Specialist
: Job Details :

Full-time Benefited Job Opportunity: MARKETING SPECIALIST

ARE YOU INTERESTED IN WORKING IN THE TOUR AND TRAVEL INDUSTRY? YOUR OPPORTUNITY AWAITS YOU IN BUENA PARK!

Visit Buena Park, the City of Buena Park's tourism bureau is dedicated to offering first class customer service to visitors and groups traveling to Buena Park. We strive to promote the Buena Park/Orange County brand as well as develop and support destination marketing programs and initiatives. Visit Buena Park's mission is to become a recognized travel destination and increase visitors and overnight hotel stays to economically impact the city.

Visit Buena Park is seeking an experienced Marketing Specialist to research, execute and monitor all aspects of digital marketing and ensure that results align with the organization's goals. This position ensures the accuracy and updates all digital content including the destination site – VisitBuenaPark.com, third-party sites, events and business listings as well as implements the organization's display advertisements, pay-per-click, social media campaigns, promotions and search engine optimization. The Marketing Specialist will implement a comprehensive search engine marketing strategy to grow organic and paid reach and collects and reports all-digital campaign metrics along with suggested changes to increase engagement, and works in collaboration with the creative agency for digital graphics and video content used in online advertisement.

THE IDEAL CANDIDATE

The ideal candidate must possess strong written and oral communication skills, high level of organizational skills, and be creative, passionate, and innovative. Significant digital advertising and marketing experience is a must.

Relevant experience and skills include:

• Collecting and reporting on metrics and return on investment
• Proven success in executing multi-platform marketing campaigns to drive engagement
• Comfortable with giving presentations at the Buena Park Hotel Marketing Association and City Council meetings
• Proficiency with implementing paid and earned social media platforms
• Competency in writing press releases, media pitches, weekly updates to Council and Board Members, event listings and web content
• Experience in Photoshop, InDesign, Illustrator and video editing software
• Experience in coordinating press trips and collaborating with journalists and influencers

If you are the ideal candidate and have the education, training, and experience described below, APPLY TODAY!

Associates degree or 60 semester units or the equivalent of college level coursework in Marketing, Communications, Journalism, Entertainment and Tourism, or a related field is required. A Bachelor's Degree is highly desirable. Two years of public relations experience which includes, marketing, advertising, writing and editing, administrative support, customer service, and/or sales experience is required. Bilingual ability in Spanish or Mandarin is highly desirable.

Valid California Class C driver license, acceptable driving record, and evidence of insurance are required.

Ability to work rotating work shifts, including nights, holidays, and weekends, and to work overtime as needed.

For more information about the position please see the job posting attached or click here.

For more information on how to apply for this or any position at the City of Buena Park please visit www.buenapark.com/hr

APPLICANT INFORMATION/EXAM WEIGHT

Applicants must submit a City application online through the Human Resources Department web page at www.buenapark.com/hr. Applications may be accompanied by a resume describing experience, education, and training in relation to the requirements of the position, however, resumes will not be accepted in lieu of a completed City employment application.

All applications will be reviewed and only those candidates determined to be most qualified on the basis of experience and education, as submitted, will be invited to participate in the selection process. The selection process may include but is not limited to an oral interview and/or written exams and oral presentations. Successful candidates will be placed on the employment eligible list from which hires may be made. An eligible list is valid for up to one year unless exhausted sooner.

The City of Buena Park is an Equal Opportunity employer and does not discriminate on the basis of race, color, creed, ancestry, national origin, gender, marital status, sexual orientation, religion, age, veteran status or disability.

Americans with Disabilities:

Applicants with disabilities who require special testing arrangements must contact Human Resources. If you have a disability for which you require an accommodation, please contact Human Resources at (714) ###-#### no later than 5 business days before the test date.

Fingerprinting:

Applicants who are selected for hire are fingerprinted during the pre-placement processing period. All fingerprints will be processed with the Department of Justice to verify criminal records or absence thereof.

Physical Examination:

Employment offers are conditional based, upon the successful completion of a medical examination which may include drug and alcohol screening. Physicals are performed by the City's designated physician at the City's expense.