Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!Job Description
What you get to do:- Plan, manage and execute social media calendar based on park content and larger brand initiatives.
- Curate and create unique content to share on owned channels that is relevant and supports key messages and campaigns.
- Daily community management of social media channels and regular collaboration with guest services and SEA social care team.
- Work with a variety of agencies and internal resources to develop creative assets for customized social-only content. This includes leading and organizing related social only focused content shoots.
- Write photo and video briefs for any content requests to SEA creative services team for organic social.
- Support content/brand team with on-site film & photo shoots.
- Develop innovate channel engagement leveraging the strength and audience nuances of each core channel including Facebook, Instagram, X (Formerly Twitter) & TikTok
- Compile, update and maintain weekly, monthly, and annual social media performance results for review
- This position is an on-site position located in Williamsburg, Virginia
What it takes to succeed:- Strong entrepreneurial spirit and proven ability to drive business development and outcomes using various digital marketing vehicles.
- Ability to manage and prioritize diverse and complex projects while meeting stringent deadlines and seizing emerging opportunities.
- Deep knowledge of the latest social media, entertainment and interactive trends and have a proven ability to assess and report consumer trends.
- Editorial mindset that understands the content audiences consume and how to create content that is consistent with the park/Company's brand voice, style and tone.
- Excellent communication skills (written and oral) with an ability to adapt communication style to a number of different audiences.
- Ability to work with various departments and within varying organizational structures to achieve park and Company goals.
- Enthusiastic, confident change-agent, performer and team player with the ability and passion to work in a demanding and fast paced environment.
- Ability to analyze and present social performance.
- Strong project management skills and ability to manage the priorities of multiple stakeholders in a dynamic and demanding environment.
- Comfortable appearing on camera for social projects/content needs and the ability to interact with park guests
Required skills:- Microsoft Office program
- Photo and video skills a plus
- Photoshop and video-editing software (Adobe Creative Suite, iMovie, etc.) a plus
- Strong organizational skills
- Read, analyze, and interpret general business documents and periodicals
- Write routine reports, business correspondence, and procedure manuals
- Effectively present information to individuals and group
- Positively interact with guests and co-workers
- Lift 20 pounds and push/pull up to 50 pounds
Other requirements:- 3+ years of social media and/or content creation experience required
- Experience in content development for a growing social audience.
- Experience with Google analytics and other measurement tools.
- Experience using community management, scheduling, and reporting platforms such as but not limited to Khoros, Sprinklr, HootSuite, etc.
- Intermediate Photoshop and video-editing software (Adobe Creative Suite, iMovie, etc.) experience a plus
The perks of the position:
- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical, Dental, and Vision Insurance
- 401K Retirement plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Tuition Reimbursement
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
EEO Employer:SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.