Media and Public Relations Consultant
Organization: Michigan Street African American Heritage Corridor Commission
Term: 1 year
Experience
- Minimum of 5-7 years of experience in PR, media relations, or marketing.
- Proven track record of developing and executing successful media campaigns, preferably in heritage, tourism, or community development sectors.
- Experience working with governmental or non-profit organizations is beneficial.
Job Responsibility:
- Promote the Heritage Corridor and the FCA as a comprehensive coordinated and memorable experience with the objective of marked improvements in attendance and tour bookings, visitor base and media impressions.
- MWBE coordination of enterprises that will be able to assist with implementing the Heritage Corridor s present Marketing Plan
- Media and public consulting with the corridor leadership and each FCA leadership.
- Assistance with drafting a strategic media and public relations plan outline for each FCA (with a focus on all programming and events)
- Developing, writing, and distributing marketing materials such as brochures, flyers, mailers, or newsletters
- Developing public relations strategies to promote products (i.e., tour experiences) or services to target audiences
- Event Management assistance
- Participate in monthly Heritage Corridor Planning Committee Zoom meetings
- Media Outreach and Management for the Heritage Corridor
- Drafting Press Release and Media Advisories
- Developing creative newsworthy pitches to feature the Heritage Corridor and FCA
- Writing interesting stories for print and digital use (i.e., for the Heritage Corridor s monthly e-letter)
- Press Event Planning and Management
- Social Media Assistance
- A focus on messaging, engaging storytelling with developing engaging photos and video and an editorial schedule.
- Will work with the Heritage Corridor to develop and suggest engaging content for all social media pages Facebook, Instagram, and LinkedIn.
Skills
- Strong written and verbal communication skills.
- Proficiency in media relations, including establishing and maintaining relationships with journalists and media outlets.
- Experience in digital marketing and social media strategy.
- Knowledge of crisis communication and reputation management.
- Strong analytical skills for measuring campaign effectiveness and ROI.
Education
- Bachelor s degree in Public Relations, Communications, Marketing, or a related field.
- Master s degree is a plus.