Media Campaign Strategist, Cox First Media
: Job Details :

Cox First Media, a Cox Enterprise company, is a full-service digital and print organization offering local, regional, and national marketing solutions to solve business challenges. We specialize in building custom, omni-channel based solutions using first/third party data, programmatic display, search, social, OTT and dynamic creative for our advertisers. We believe in providing return on ad spend for our advertisers and have advanced attribution platforms to prove it. Join a company that values opportunity, innovation, and a collaborative environment. We're expanding our team with smart, digital-savvy individuals eager to learn and make an impact. Here, you'll gain experience in multi-platform digital advertising within one of the largest privately-owned organizations in the U.S., working alongside a talented, hardworking team. The Media Campaign Strategist is responsible for managing and optimizing digital and print advertising campaigns, ensuring alignment with team goals and maximizing digital revenue for Cox First Media. This role requires a highly organized self-starter who can prioritize tasks efficiently and translate sales data accurately across systems. Key responsibilities include overseeing campaign fulfillment, strategy, and optimization, maintaining workflow synergy, and delivering exceptional customer service to internal and external clients. The strategist must streamline processes, ensure accuracy, and adapt to a fast-paced environment, supporting team success through effective collaboration and detailed campaign management. Will require in office attendance in Dayton once a month for team meetings, etc. Responsibilities: Manage the entire lifecycle of digital and print campaigns across various platforms, including Social, SEO/SEM, Programmatic, and Email Marketing. Responsible for organization, process maintenance, entry, and optimization of digital and print components in campaigns using vendor platforms. Facilitate campaign reporting by accessing and managing data within designated marketing and analytics platforms. Collaborate with the Sales Team to define and communicate campaign fulfillment needs. Handle creative requests, provide guidance on digital and print best practices aligned with client goals and KPIs. Act as liaison between Media Consultants, vendors, and clients, addressing client and vendor requests professionally and efficiently. Prepare and organize account documentation and correspondence, ensuring up-to-date records and effective communication with Media Consultants. Provide analysis, campaign insights, recommend strategies, facilitate training, and serve as backup support within the Media Campaign Strategist Team. Education & Business Experience: High School Diploma/GED and 3 years' experience in a related field. The right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience; or 5 years' experience in a related field. Knowledge, Skills & Experience: Standard knowledge of digital tactics specifically in strategy, trafficking, troubleshooting and managing campaign tracking and measurement. Solid knowledge of Microsoft 365 and Google Workspace, with familiarity in Google Ad Manager, Google Tag Manager, Google Analytics 4, and the ability to learn several internal systems. Self-starter with strong organizational and analytical abilities with the flexibility to work in a rapidly changing environment. Skilled multi-tasker with effective prioritization capabilities, meticulous attention to detail and proven customer service experience. Ability to apply creative, critical thinking and exceptional problem-solving skills while working under the pressure of deadlines. Demonstrates strong teamwork, communication skills, and computer proficiency, with the ability to manage cross-departmental relationships and deliver complex media solutions for digital and print advertising. Knowledge of Naviga and AffinityX, a plus. #J-18808-Ljbffr