Location: Springdale,AR, USA
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS.
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Work Shift:
Please see job description for details.
Time Type:
Full time
Department:
CC017790 Marketing/Communications Administration
Summary:
Monday - Friday, 8:00 am - 5:00 pm (Hybrid, In-State Only)
Supports strategic plan to grow market share and increase brand loyalty. Amplifies awareness, consideration and preference of strategic service lines and promotion of telemedicine in the organization.
Additional Information:
Monday - Friday, 8:00 am - 5:00 pm (Hybrid, In-State Only)
* Serves as the marketing subject matter expert for several strategic service lines, working directly with providers and leaders to develop marketing campaigns that grow market share and increase brand loyalty.
* Directly contributes to strategy and content development and collaborates on marketing initiatives with cross-departmental teams to ensure representation of the entire health system in social media, storytelling, advertisements, etc.
* Uses appropriate marketing research, data-based solutions, associate tolls, Arkansas Children's data, and market intelligence to help identify needs and opportunities for meeting service line-specific goals and growth and gauge marketing campaign effectiveness.
* Serves as the Northwest Arkansas Public Relations Information Officer in the emergency management incident command center.
Required Education:
Bachelor's Degree
Recommended Education:
Required Work Experience:
Related Field - 2 years of experience
Recommended Work Experience:
Marketing - Related_Healthcare marketing/advertising experience
Required Certifications:
Recommended Certifications:
Description
1. Serves as the marketing relationship owner and as a strategic resource for physicians and leaders of Cardiac Services, Neurosciences, Hematology/Oncology, Pulmonary and Endocrine and other service lines.
2. Ensures physician bios, photos, areas of specialty, etc. are current, provided to Manager, Digital Services and posted to AC web and smartphone/mobile properties.
3. Gathers information and writes copy/announcements on new physicians and/or changes in medical staff and ensures information has been provided to Physician Liaisons, Media Relations Specialists, and other key team members for marketing communications.
4. Plans, collaborates and recommends marketing solutions for targeted markets.
5. Supports Physician Liaisons to help strengthen targeted referrals.
6. Represents Marketing & Communications as contact person for service line initiatives or other services as assigned.
7. Performs other duties as assigned.