Location: Idaho Falls,ID, USA
Company Profile
Enhancing the Lives of Those We Touch by Helping People Reach Their Goals
For over 35 years, Melaleuca has taken this mission statement to heart. It is our guiding principle. Everything we accomplish is done with an eye toward promoting the physical, environmental, financial, and personal wellness of those around us. Our focus has always been on wellness. By innovating and selling effective, high-quality, natural, health-oriented products, we help people live more vibrant, healthier, and happier lives. When you walk through the doors at Melaleuca, you can feel it immediately. This is The Wellness Company. In our more than 30 years of operation, we have achieved consistent and profitable growth, with our revenues consistently exceeding $2+ billion dollars. We now have over 4,700 employees and offices in 12 countries. Melaleuca is positioned to grow even more rapidly in upcoming years. To help keep up with this growth we are adding a Brand Marketing Manager to our Messaging Team.
Overview
Overview
The Brand Marketing Manager will assist in helping to educate and communicate to our customers in a way that builds the brand while enhancing the appeal of our top products and product categories. The Brand Marketing Manager will work closely with the Senior Brand Manager and the SVP of Brand Marketing in building and creating inspired and differentiating product and brand messaging across multiple media channels for the Melaleuca Community, specifically helping to train and educate our consumers on key product benefits in a way that allows them to better advocate for the brand. He/She will be a voice for our brand with direct communication to our consumer and will be required to gain a deep understanding of our mission, and our products to develop messaging that protects and preserves the integrity of the brand while building trust and excitement with our leaders and consumers.
Responsibilities
Key expectations include:
* Support and live the mission of Melaleuca.
* Devise and execute a strategic messaging plan that educates our leaders and consumers about our product in a way that inspires and encourages word of mouth sharing.
* Become a vocal contributor to our annual marketing plan and process-playing a key role in leading the implementation that plan.
* Partner cross-departmentally to build cohesive messaging that isn't in conflict with other areas of the business.
* Create a shared accountability by leading accurate tracking of messaging success and implementing key learnings.
* Drive Marketing execution: Bringing a highly developed professional approach to the marketing function via use of consumer insights, developing research and segmenting the consumer and customer needs, further identifying the key elements for consumer/customer acquisition and the deepening of the experience across each product line.
* Building the brand (positioning, creative, communication, etc.)
* Generating consumer trial, repeat, and loyalty
* Creating web based consumer influence
Additional Responsibilities:
* Assist in product events and photography projects as assigned.
* Build strong cross-functional relationships - International Marketing, Creative Marketing, Sales/Business Development and Innovation.
* Participation in key customer and sales meetings
Qualifications
To be a good fit for this opportunity you will have:
Be a strong marketing professional with an open and direct style who practices participative management, adaptability and team building; they will strive for continued personal development and growth. Specific industry experience in one of the following categories: Home Care, Personal Care, OTC, Functional Foods, Sports Nutrition is a preferred skill set. Multi-channel experience is critical; ideally direct, customer service orientation in Mass Market, Grocery, Internet, and Natural Food channels is preferred. In addition, the individual will have successfully influenced and worked with resources across cross functional departments including Sales, Customer Marketing, Operations, and Finance. He/she will possess over 3 years of progressive marketing experience in more challenging and fiscally responsible positions.
Professional Experience required:
* 3+ Years of marketing experience to consumers
* Educational Background, bachelor's degree required - with strong academic performance
* Track record of leading brands or projects that have outperformed goal
* Strong communication skills (written and verbal); the willingness to travel as needed
* Passion to work in Consumer Package Goods
Just as important as your experience and skills will be the following characteristics and competencies:
* Ability to relocate to our World-Headquarters in Idaho Falls, Idaho
* Strong analytical skills and the ability to help consumers connect with a brand
* A natural orientation for continuous improvement and problem solving.
* A collaborative approach and willingness to engage in an environment of active idea sharing.
* Sharp organizational skills and the ability to multi-task in a fast-paced environment.
* The ability to produce consistent quality under deadline pressure while paying careful attention to detail.
* Self-motivation and a strong sense of ownership and accountability.
Why Melaleuca
Melaleuca is one of the leading Health and Wellness companies in the world. We manufacture and distribute nutritional, pharmaceutical, personal care, facial care, home hygiene, and other wellness products and distribute them directly to the consumer through a full-service catalog and Internet shopping system. We carefully craft products used every day with the highest standards of safety, health, and wellness in mind.
This revolutionary system is changing the way hundreds of thousands of people shop by eliminating middlemen and reducing marketing and distribution costs. This enables the company to spend more on research and high-quality, ecologically-sensible ingredients, while maintaining reasonable prices.
Great culture - flexibility is a must in this position; you'll become a part of a fast-paced team dedicated to a feel-good lifestyle brand dedicated to changing lives. Like the rest of Melaleuca, we are proud to be part of a values-driven organization that treats employees with respect. Our employees and their families enjoy company parties and countless discounts around the community. We implement a very real open-door policy, and all employees are on a first name basis-it feels more like a family than a multi-national corporation.
Safe, uncrowded, affordable - nestled in the heart of beautiful Eastern Idaho, Idaho Falls is a prosperous and vibrant community, as well as the gateway to recreational paradise. This unique setting provides numerous opportunities for total wellness -- social, physical, financial, and emotional. If you love outdoor activities, this is the place for you, with the Snake River running right through town, the Rocky Mountains dominating the horizon, and Yellowstone less than a 2-hour drive away.
Excellent compensation - in addition to a competitive wage, we offer comprehensive benefits for our full-time employees that include all you would expect plus some remarkable surprises, such as a longevity bonus. Right here on-site, we provide a fitness center, free concierge service, and an employee restaurant.