Location: Montpelier,VT, USA
Multimedia Content SpecialistAt Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.In this role, you will be responsible for developing engaging multimedia content, with a strong emphasis on video and new media formats, to support marketing campaigns and product onboarding. You will collaborate with cross-functional teams to create compelling assets that drive growth, support customer education, and elevate the Pearson brand.Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:Minimum full-time salary range is between $70,000 to $80,000This position is eligible to participate in the annual incentive plan, and information on benefits offered ishere.Key Responsibilities:Video Production: Create high-quality marketing and product onboarding videos, from concept development to final production. This includes scripting, storyboarding, shooting, editing, and final delivery.Graphic Design: Design visually appealing graphics for campaigns, marketing materials, social media, and product-related content, ensuring a consistent and professional visual identity.Multimedia Campaign Assets: Develop a variety of multimedia content (videos, animations, infographics, interactive media) to support full lifecycle marketing campaigns (acquisition, expansion, retention).Cross-Functional Collaboration: Work closely with marketing, product, and customer success teams to understand content needs and produce materials that enhance customer engagement and drive key business outcomes.Creative Strategy: Contribute to the creative vision of marketing campaigns by developing innovative multimedia content that aligns with campaign objectives and resonates with target audiences.Onboarding Content: Design and produce product onboarding videos and tutorials that simplify complex ideas, ensuring customers can easily adopt and use Pearson's solutions.New Media Formats: Experiment with and implement emerging media formats, such as interactive video, AR/VR content, or short-form content, to stay ahead of trends and deliver engaging experiences.Brand Consistency: Ensure all multimedia content adheres to Pearson's brand guidelines, maintaining a cohesive and professional visual identity across platforms.Content Performance Analysis: Track and evaluate the performance of multimedia assets, providing insights to improve future content and enhance customer engagement.Customer-Centric Content: Focus on creating content that supports both acquisition and retention strategies, ensuring a seamless customer journey from awareness through loyalty.Qualifications:Bachelor's degree in media production, marketing, communications, or a related field are desired3+ years of experience in multimedia content creation, with a focus on video production, graphic design, and new media formatsExpertise in video editing software (e.g., Adobe Premiere, Final Cut Pro, After Effects) and graphic design tools (e.g., Adobe Photoshop, Illustrator, Canva)Familiarity with AI tools for content creation and editing, such as AI-driven video generators, automated video editing platforms, or AI-based image and sound enhancement toolsProven ability to conceptualize and execute engaging video and multimedia content across various platforms and stages of the customer journeyStrong understanding of content marketing and its role in acquisition, expansion, and retentionExcellent storytelling skills with a keen eye for detail and designAbility to manage multiple projects and collaborate with cross-functional teams in a fast-paced environmentKnowledge of current trends in multimedia formats and platforms, including short-form content, interactive media, and AR/VRExperience with content performance analytics tools to optimize and iterate based on performanceStrong organizational skills, with the ability to work autonomously and manage multiple prioritiesWhat to expect from PearsonDid you know Pearson is one of the 10 most innovative education companies of 2022?At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.To learn more about Pearson's commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ...@grp.pearson.com.Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.Job: MARKETINGOrganization: Higher EducationSchedule: FULL_TIMEWorkplace Type: RemoteReq ID: 17408#location