Job Description: National Account Manager – Walmart
Job Title: National Account Manager - Walmart
Department: Sales
Location: Bentonville, AR, or Salinas, CA
Reports to: VP of Sales
Position Overview: The National Account Manager for Walmart will be tasked with overseeing and advancing the strategic relationship between Taylor Farms, a premier provider of fresh produce and healthy food solutions, and Walmart, one of the company's most significant and high-priority accounts. Taylor Farms is dedicated to delivering premium, nutritious, and convenient food offerings, including fresh-cut salads, vegetables, meal kits, and ready-to-eat products. This position offers a unique opportunity that extends beyond the traditional National Account Manager role, providing the chance to operate within a dynamic, fast-paced environment with short-shelf life products, multiple production facilities, and significant cross-functional collaboration. The ideal candidate will thrive in this high-energy, autonomous sector, demonstrating a proactive and results-driven approach to managing multiple line reviews while fostering and maintaining strong relationships with a diverse range of merchants.
Skills and Competencies:
- Strategic thinking and the ability to align business goals with customer needs.
- Exceptional relationship-building and interpersonal skills, particularly with large retailers like Walmart.
- High level of organizational skills and attention to detail.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), Scan and panel data from Circana or Nielsen
- Ability to thrive in a fast-paced, results-driven environment.
Work Environment:
- This role requires regular travel to Walmart headquarters and stores
- Flexible work hours to accommodate Walmart's retail schedule and business needs.
- Ability to work independently while collaborating with internal teams.
Key Responsibilities:
Account Management:- Lead the day-to-day relationship with Walmart, serving as the primary point of contact for all matters related to the account.
- Build and maintain strong, long-term relationships with key Walmart decision-makers across various departments (e.g., merchandising, supply chain, category management).
- Act as a liaison between Walmart and internal teams to ensure seamless communication and execution of business strategies.
- Oversee project timelines, deliverables, and resource allocation, ensuring all milestones are met efficiently and effectively.
- Negotiate pricing, promotional terms, and distribution agreements with Walmart to secure profitable and sustainable partnerships.
Sales and Revenue Growth:- Drive sales growth and market share within Walmart through strategic account planning and execution.
- Analyze sales data, market trends, and customer insights to identify growth opportunities.
- Identify and pursue opportunities to expand product assortment or enter new categories within Walmart stores.
Product Assortment & Innovation:- Collaborate with the product development and marketing teams to ensure the right product assortment is offered to Walmart.
- Recommend new product ideas, promotional strategies, and packaging to drive consumer demand and improve shelf space.
Strategic Planning and Execution:- Collaborate with Walmart to understand market trends, consumer behavior, and business needs.
- Work with internal marketing and operations teams to develop targeted promotional plans, marketing initiatives, and pricing strategies that align with Walmart's objectives.
- Lead the planning and execution of line reviews with Walmart to ensure alignment on growth targets, promotions, and category strategies.
Collaboration with Cross-Functional Teams:- Work closely with internal teams, including sales, marketing, logistics, and supply chain, to ensure the successful execution of Walmart strategies.
- Coordinate with the logistics and operations teams to ensure timely deliveries, inventory management, and product availability at Walmart distribution centers and stores.
- Work with marketing teams to develop promotions and marketing initiatives that highlight the health and sustainability attributes of Taylor Farms' products.
- Identify opportunities to streamline workflows and improve operational efficiency between Taylor Farms and Walmart.
- Develop and implement best practices to ensure effective project execution and smooth communication between internal team and customer.
Customer Insights and Reporting:- Monitor and analyze sales data, customer trends, and Walmart's performance to identify opportunities and challenges.
- Use data to make informed decisions and recommendations to optimize product assortment and promotional strategies.
Problem Resolution and Customer Satisfaction:- Address any operational or customer service issues promptly to ensure Walmart's satisfaction and minimize any disruptions to the business relationship.
- Proactively manage and resolve any conflicts or concerns related to product quality, supply chain issues, or account discrepancies.
Qualifications:
- Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
- 5+ years of experience in national account management, retail sales, or a similar role, with at least 2 years of experience managing accounts with Walmart or other large retailers.
- Proven track record of driving sales, building relationships, and managing large accounts.
- Deep understanding of Walmart's business model, vendor requirements, and retail operations.
- Strong negotiation, communication, and presentation skills, with the ability to interact with senior-level executives.
- Expertise in developing line review presentations, promotional strategies, and pricing negotiations.
- Strong analytical skills and proficiency with sales analytics and CRM software.
Location: Salinas, CA or Betonville, AR