Position Summary
The New Troop and Recruitment Specialist supports the Council's efforts in expanding opportunities for Girl Scouts to participate in the Girl Scout Leadership Experience through the support of effective recruitment strategies and the establishment and intentional support of new troops and troop leaders.
Reporting to and working with the Regional Volunteer Engagement Coordinator in collaboration with other key department leads, the Specialist will work to increase awareness and participation in Girl Scouting through a variety of in-person meetings, presentations, and networking opportunities with community organizations, corporations, schools, educators, faith-based institutions and other community constituents. They are responsible for securing youth and adult volunteer participation and community partnerships through community cultivation, lead generation and follow-up to achieve GSCB membership goals.
This role will also provide support, mentoring, training, leadership development, and Girl Scout programming support for all first-year troops. The New Troop and Recruitment Specialist supports the Troop Co-Leaders by recruiting caregiver and adult volunteers to support the goals of the troop and increasing caregiver engagement, coaches new volunteers on best practices regarding troop management, meeting planning, and educational and fun G.I.R.L. experiences. The New Troop and Recruitment Specialist, with a passion for Girl Scouts and leadership development, is responsible for increasing first-year youth and adult membership recruitment and retention.
Essential Duties and Responsibilities
- Assists in achieving the Council's goals for youth and adult membership through implementing membership strategies in assigned areas of responsibility that generates and results in increased youth and adult volunteer leads.
- Designs and implements a comprehensive plan for youth and adult membership growth in targeted areas of responsibility by utilizing the opportunity catalog, researching market data, membership trends, and other pertinent information relevant to designated geographic areas.
- Prepares action plans and schedules to identify specific targets and to project the number of contacts to be made in order to meet membership goal. Monitors status reports of lead results to ensure goals are achieved.
- Promotes Girl Scouts to youth, families, volunteers and cultivates relationships with appropriate community leaders, organizations, and businesses to support recruitment efforts within targeted areas, to positively impact membership growth.
- Supports all first-year or new troops by creating annual calendar templates, co-leader trainings, caregiver engagement strategies, and providing programming in line with the Girl Scout Leadership Experience to members of a newly established troop for a defined period, typically up to 4 meetings or through the first year of the troop.
- Secures caregiver participation in troop leadership roles including Troop Co-Leaders, Troop Support Volunteers, and Troop Bank Account Signors, ensuring the successful completion of membership registration and screening.
- Partner with and coach caregiver volunteers in delivering a startup program providing mentoring and coaching in troop leadership roles including troop management, meeting planning, and instruction on providing educational and fun Girl Scouting experiences.
- Utilize Girl Scouts of the Chesapeake Bay's customer relationship management system (i.e. Salesforce) to support pursuance of qualified leads throughout the recruitment and conversion processes, as well as for the purposes of promoting troops in the Opportunity Catalog
- Provides excellent customer support and follow-up with members as assigned, by problem solving, managing, and responding appropriately to all inquiries.
- Ensures Girl Scouts welcomes all youth members and adults by embodying the Girl Scout way of diversity and inclusiveness.
Competencies and Areas of Expertise May Include:
- Oral and Written Communication abilities (i.e. In person, verbal, written, and/or phone); expresses ideas and facts in a clear and understandable manner appropriate for the individual or group; listens to and comprehends what others are saying; prepares organized and structured presentations; has demonstrated ability to work with a wide range of sensitive and confidential issues and communicate effectively with a diverse group of youth members, volunteers, and staff.
- Project Management - demonstrated ability to coordinate multiple projects while managing conflicting priorities and deadlines and formulate short- and long-term project goals, objectives, schedules, and priorities in line with council goals; anticipates issues, obstacles, or opportunities that may impact plans or actions; establishes courses of action for accomplishing goals while attending to and incorporating information obtained during day-to-day administrative tasks
- Judgment and Decision-Making - recognizes when immediate action is required; recognizes when sufficient information has been obtained to make a decision; makes decisions where appropriate or refers decisions to the appropriate organizational level; makes decisions without undue delay
- Team-Building - knows team-building techniques and processes; collaborates with others to create optimal solutions; fosters a commitment to a team approach to work; promotes partnerships between work units; collaboratively defines boundaries and outcomes of work responsibilities; shares information with others; recognizes and rewards team accomplishments; shares decision-making responsibility with team members.
- Volunteer Management - knows the procedures, tools, and legal issues associated with recruiting, selecting, supervising, and releasing adult volunteers; assigns and manages volunteers in an efficient manner; monitors use of volunteers; recognizes volunteer accomplishments.
- Customer Responsiveness - seeks and acknowledges the views and ideas from customers; identifies, prioritizes, and balances customer issues; takes time to answer questions and explain decisions; follows through on commitments to customers in a timely manner; maintains a commitment to continuous improvement
- Technical computer skills in Microsoft Office including Word, Excel, Outlook, customer relationship management systems, and social networking.
Physical Demands:
- Must be able to work both in an office setting, and independently, and capable of lifting 25 pounds.
Direct Reports:
Travel
- Approximately 60-70% travel within assigned region
- Evenings/weekends are required based on duties and responsibilities with defined recruitment strategies and attending and participating in leader meetings, and troop/service unit events.
Education or Experience
- Bachelor's degree in relevant business administration/volunteer management/marketing/sales or related field from an approved college or university.
- Other combinations of education and experience that demonstrate the ability to perform the duties of the position may be considered.
- Prior experience in volunteer management, people management, marketing, or other relevant area is preferred.
The Following Requirements Apply to All Positions
- Become a registered member of the Girl Scouts of the United States of America. Have working knowledge of the Girl Scout philosophy and program and be committed to the Girl Scout mission.
- Cope with stressors and demands that are associated with the job and/or the work environment so that acceptable and defined levels of performance and overall contribution are maintained. While all jobs involve dealing with stressors, the particular stressors may vary job to job.
- Adaptable and flexible work environment including but not limited to working additional hours (nights and weekends) as business needs may require, handling more than one task concurrently and, easily adapting to new assignments, systems, and processes.
- Possess a valid Driver's License and have regular access to a reliable vehicle.
- While all these continuing responsibilities apply to all jobs in Girl Scouts, the specific ways in which they apply, vary from job to job.
Exposures and Environment Conditions: None