Associate Media Operations Specialist
Rochester, NY
JK Executive Strategies is proud to partner with Butler/Till, an innovative, results-driven marketing agency in its search for an Associate Media Operations Specialist. Butler/Till offers deeply collaborative client experiences, proprietary technology, and world-class partnerships. As an independent, women-owned and led company, this 100% employee-owned (ESOP) B-Corp exemplifies a commitment to purpose-driven strategies and a collaborative culture.
The Associate Media Operations Specialist (AMOS) plays an essential role in ensuring that all placement types, details, timeframes, budgets, and sizes are properly and accurately implemented based upon client approvals. The AMOS is responsible for the functional tasks associated with trafficking and general campaign stewardship. A successful AMOS should have the growing ability to handle reasonably complex issues and problems while leaning on the support of senior level staff for more complex issues, and also be comfortable in a continuous learning environment.
Responsibilities
Efficient, accurate and optimized delivery of advertisements across various channels and platforms.
- Following agency SOPs, manage a comprehensive set of tasks associated with creative and traffic communication and distribution. Including but not limited to:
- Confirming campaign creative, rotations, and distributing assets to vendor partners
- Generating accurate tracking parameters for all campaigns that align with agency metadata standards.
- Trafficking within the ad server inclusive of uploading creative assets.
- Generation, distribution and collection of confirmed traffic instructions for traditional vendors
- Learn and understand brand safety guidelines and how to implement them on campaigns.
Reliable and accurate campaign execution and data transmission across the enterprise
- Lead QA of campaign trafficking, inclusive of correct campaign properties, event tags, defaults, placement details, creatives, etc. with the assistance of media ops, channel and analytics team members.
- Assist with validation of creative files from agencies, ensuring HTML functionality. When scoped, assist with proofreading of creative files from agencies, ensuring accuracy in spelling, industry & vertical terminology, branding, geo, strategy, targeting and more.
- Maintain accurate documentation of all QA, health checks and testing responsibilities to ensure accuracy and timeliness.
- Obtain/review proof of performance/screenshots.
- Maintain a common tech platform with internal teams to communicate status of all job responsibilities, ensuring tasks are updated on a regular basis (Wrike)
- Work closely with internal teams for streamlined handoff of information and quality output.
- Communicate with partners as needed to confirm handoff of materials and rectify errors.
- Uphold internal processes by using mandatory naming conventions, filling out required templates, and filing and organizing documents properly for all team members to access.
Career growth in the Media Operations department
- Bring forth ideas for process automation, optimization, and efficiency.
- Develop advanced skill sets in areas such as Excel, brand safety, and ad serving platforms.
- Begin foundational learning of site tagging and measurement.
- Seek opportunities to acquire additional work and learn new skills that are relevant to the work.
Other Responsibilities:
- Proactively support and participate in agency improvement initiatives.
- Support other teams as time permits.
- Other duties as assigned.
Requirements
- Bachelor's degree in Communications, Advertising, Public Relations, Marketing, Information Technology, or 1+ years of experience in a related field.
- Computer literacy to include intermediate proficiency with Microsoft Office Suite of Products (Word, Excel, PowerPoint).
- Demonstrate a sense of urgency to obtain results, meet deadlines, and take accountability for outputs.
- Must be detail oriented, have the ability to multi-task and possess strong organizational, communication, computer and office procedure skills – while displaying the willingness to learn and the initiative to continually develop new skill sets.
- Demonstrate the ability to understand and execute instructions provided in written, oral, or diagrammatic formats.
- Exposure to ad campaign management; ad trafficking, campaign setup, monitoring, and optimization.
Salary Range: $40k - $51k
JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.