Social Media Strategist (Organic)
Classification: Non-Exempt
We Are
Today's Business is a Digital Marketing Agency managing multi-channel campaigns. We help our clients sell their products and communicate their story to the best possible audiences ultimately leading to a premium result. We utilize data and analytics to consistently improve every service of Today's Business which will create sustainable, long term, and transparent successes for our clients.
Summary
A Social Media Strategist is the voice behind our clients social media, managing communications in both directions. This digital savvy person is responsible for all communications, social media, and content creation, among other things. Our social media strategists are the expert in defining, understanding and connecting with the unique community of each social platform.
Essential Duties:
- Manages client branding through various social media outlets (Facebook, TikTok, Pinterest, Instagram, Linkedin, Twitter)
- Quickly develop on-the-fly, branded content for clients based on whats trending today.
- Creates and manages assigned clients social content in respect to images, video, and written content ensuring that posts are published accurately
- Edit videos through a variety of creative/video apps
- Uses key engagement techniques and tactics along with the ability to understand analytics to help optimize and grow clients social media platforms
- Collaborate with Creative team on branded images needed for client campaigns
- Creates and publishes on the fly posts as needed and in accordance with specific client direction
- Works closely with Campaign Manager(s) to ensure contract negotiations, budgeting, and compliance are met for assigned clients.
- Provides guidance to the creative team for influencer outreach and management as well as reel creation, whether that be with the creative team, on Canva, or within Instagram itself.
- Works closely with internal departments in regards to clients social media successes and areas of improvements
- Responds to social media engagements and direct consumer questions on a timely basis for assigned clients
- Assists internal teams with market research, market strategy, and competitive analysis
- Performs other related duties as assigned
Required Qualifications:
- A minimum of 1 year experience in Social Media and/or Digital Marketing
- Strong understanding of TikTok and Instagram and their algorithms.
- You are skilled in video editing for TikTok and Instagram Reels.
- You are familiar with all social media marketing trends and are a first user.
- Youre a creative mind with the ability to create fun and original social media content ideas to build awareness.
- Ability to work efficiently in a fast paced, dynamic environment.
- Agency experience preferred
- Familiarity with social media scheduling tools preferred
- Ability to self-edit content, ensuring the quality of work consistently exceeds expectations with no grammatical or spelling errors
- Excellent organizational skills with an eye for detail
Culture
Culture matters at Todays Business. We demand trust and transparency from each other. Were open in communication and floor plan. Were flat our interns and strategists work closely with senior leaders, and our CEO interacts with every team daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Why Should You Join
If you have great experience but are tired of being a cog in a giant corporate wheel, this job is for you. Its a chance to take our partnerships to the next level at an established, growing company. Everything you do every day will make a significant impact on our company. Your work will be seen, felt and recognized, and your past experience will be valued.
Benefits:
- Medical, Dental, and Vision coverage
- Short Term Disability
- Basic Life Insurance
- 401k matches up to 4%. Vested immediately upon eligibility
- Up to 15 PTO days per year with increases based on years of service
- 11 paid holidays plus 1 floating holiday per year
- Summer Friday hours all year
- Fully remote
Compensation:
The hourly rate of pay range for this position is $24.00 - $26.00.Candidate Location:NJ/NY/PA Candidates preferred due to occasional on-site responsibilities.Todays Business is an equal opportunity employer and prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any characteristic protected by law
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