About Us:
Brennan Enterprises is a family-owned and operated window and door company that has proudly served our community since 1979. We specialize in providing both materials and installation services, offering unmatched expertise, a wide variety of product options, and a commitment to the highest level of customer service. As we continue to grow, we're looking to expand our team with a passionate and skilled Paid Media Coordinator.
Position Overview:
The Paid Media Coordinator will play a key role in enhancing our brand awareness and driving conversions through strategic paid digital marketing efforts. This role involves planning, executing, and optimizing paid media campaigns while collaborating with internal teams and external partners to ensure successful outcomes. If you have a keen eye for detail, a creative mindset, and a passion for data-driven decision-making, we'd love to hear from you!
Key Responsibilities:
Campaign Management:
- Work closely with external partners to oversee the development and execution of paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and display networks.
- Continuously monitor and adjust campaigns to ensure optimal performance.
Content Creation:
- Develop engaging ad copy, visuals, and assets tailored to target audiences.
- Collaborate with the creative team to produce high-quality, compelling materials for campaigns.
Performance Analysis:
- Monitor campaign performance metrics, including click-through rates (CTR), conversion rates, and ROI.
- Analyze data to assess campaign effectiveness and recommend adjustments to improve results.
Budget Management:
- Assist in managing and allocating budgets for paid media campaigns to maximize cost-effectiveness.
- Track spending to ensure campaigns stay within budget.
Market Research:
- Conduct research to understand market trends, audience behavior, and competitor strategies.
- Use insights to inform and refine campaign strategies.
Reporting:
- Prepare regular reports on campaign performance, providing actionable insights and recommendations to leadership and stakeholders.
- Communicate complex data in a clear and concise manner.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- Proven experience managing paid media campaigns across platforms such as Google Ads, Facebook, and Instagram.
- Strong analytical skills and proficiency in tools like Google Analytics, Excel, and other reporting tools.
- Creative mindset with the ability to develop compelling content.
- Excellent communication and organizational skills.
- Familiarity with budget management and optimization techniques.
What We Offer:
- Competitive base salary and performance incentive structure ($40k - $65k total)
- Benefits package including PTO and 401(k)
- Opportunity to work with a supportive and experienced team.
- Professional development opportunities.
- A family-oriented workplace culture.
- A chance to contribute to the growth of a trusted, long-standing business.
How to Apply:
If you're ready to bring your expertise in paid media to a company that values excellence and customer satisfaction, we'd love to hear from you! Please send your resume and a brief cover letter detailing your experience and interest in the position to ...@brennancorp.com.
Brennan Enterprises is an equal opportunity employer and is committed to creating an inclusive environment for all employees.