HYBRID 3X OFFICE
SALARY: $85-90K
Needs: Preferred experience in both biddable media such as search+social, along with any managed partnership OR programmatic experience. Experience working with a creative tagging tool such as DCM, partnering with vendors in a managed relationship capacity; Google Ads, Bing Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics 4, Double Click Manager
Key Responsibilities:
- Campaign Management: Oversee the creation, optimization, and management of advertising campaigns on YouTube, Google Ads, and LinkedIn Ads, ensuring maximum ROI.
- Content Oversight: Work closely with the content team to guide the creation of video content that is optimized for YouTube, ensuring it meets SEO and engagement criteria.
- Data Analysis: Regularly analyze and report on campaign performance using Google Analytics, Google Ads, YouTube Analytics, LinkedIn Marketing Solutions and other tools, making data-driven decisions to optimize future campaigns.
- Client Relations: Act as the primary digital contact for clients, presenting campaign strategies, updates, and results. Collaborate with clients to refine marketing goals based on campaign data.
- Trend Monitoring: Stay abreast of the latest digital marketing trends, particularly on YouTube, Google, and LinkedIn, and apply best practices to enhance campaign performance.
- Budget Management: Manage campaign budgets effectively, ensuring spending is aligned with client objectives and delivers optimal results.
- Team Collaboration: Work closely with other team members across departments to ensure a cohesive and integrated marketing approach.