Location: Milwaukee,WI, USA
Weyco Group, Inc., a Glendale based distributor of shoes, is seeking a full-time Paid Media & Marketing Coordinator that will assist the marketing team coordinate their paid and unpaid marketing channels, while performing the supporting analyses for the portfolio of Weyco Group websites. They are looking for someone who is curious, organized and thrives in a fast-paced environment. Communication skills are a must, as coordinating between cross-functional teams is a central part of the role, as well as proven problem solving, coordinating and using analytical skills. The Paid Media & Marketing Coordinator will directly report to the Business Insights & Growth Marketing Manager, the Director of Digital Marketing and the Vice President of Marketing to align business growth objectives through channel management, while analyzing and reporting on the performance for the individual channels and overall business.
Key components of the role:
Support all digital marketing initiatives within assigned channels including planning, budgeting, project management, execution, ongoing maintenance, analyzing success metrics and optimization.
Includes, but not limited to:
Analyze paid and unpaid business objectives while completing ad hoc requests to provide meaningful analysis and recommendations for growth.
A genuine interest in learning new tools to help analyze data, visualize business trends and outline recommendations, including but not limited to AB testing.
Create weekly reports as well as develop/support monthly reporting meeting with leadership to detail overall ecommerce performance and channel initiatives.
Lead various technical projects & integrations with our marketing and web teams to grow the ecommerce business.
Lead other projects focused around ecommerce privacy and legal objectives
Perform Excel based segmentations for both digital and print focused marketing initiatives, while maintaining the customer address files.
About you:
You're interested in owning and optimizing the Weyco Group ecommerce business through a variety of channels and using data analysis to find, communicate and drive optimizations across the business.
1-3 years of experience in marketing, business or channel management preferred
You must have excellent writing and communication skills, and enjoy communicating advanced topics in easy-to-understand ways to a variety of stakeholders.
You thrive working in fast-paced and collaborative environments.
Job Requirements
Bachelor's Degree required (Business, Marketing or Statistics preferred)
Essential skills and qualities:
o Experience with paid media platforms (Google, Bing, etc.) and excellent quantitative data analysis skills; specifically, Microsoft Excel, Power BI, Google Analytics or other analytics tools.
o Working knowledge or hands-on experience in SEO preferred
o Excellent data visualization and verbal presentation communication
o Exceptional time-management skills
o Detail oriented personality
o Proficiency in all Microsoft Office programs
o Reliable organizational skills
o The ability to work independently, in a team and with cross-functional teams
o Proactive, positive, self-starter attitude
Weyco Group provides a family-friendly atmosphere with a great corporate culture, work from home opportunities, and a comprehensive benefit package which includes: medical and dental insurance, LTD, vacation, and 401(k). Candidates should send resume and salary requirements to:
Weyco Group, Inc.
333 W. Estabrook Blvd
Glendale, WI 53212
Attn: Human Resources
E-mail: ...@weycogroup.com
Fax: 414-###-####