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As a Paid Media Specialist, you will be responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting our B2B prospects and customers.
This position is virtual/remote which means the work can be completed from anywhere is the United States except Hawaii or United States Territories.
RESPONSIBILITIES:
- Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies that align with B2B objectives, including lead generation and brand awareness.
- Platform Management: Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, and Twitter.
- Ad Creation: Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience.
- Audience Targeting: Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages.
- Budget Analysis: Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations.
- A/B Testing: Conduct A/B tests on ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates.
- Performance Analysis: Monitor campaign performance metrics and provide actionable insights to optimize campaigns for better results.
- Reporting: Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders.
- Compliance: Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices.
- Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.
- Other duties as assigned by manager
SUPERVISION:
RELATIONSHIPS
- Internal: Work closely with digital content creators, marketing operations, IT, and other key stakeholders to recommend, implement, and report on campaign strategies.
- External: Manage external agencies for all ad hoc omnichannel media campaigns.
WORK ENVIRONMENT (Select one)
- Remote: This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment.
MINIMUM QUALIFICATIONS
- 3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads, Microsoft Ads, and social media advertising (Facebook, Instagram, Pinterest, Twitter).
- Experience in analytics tools including GA4 and Adobe Analytics.
- Strong analytical and problem-solving skills with a focus on data-driven decision-making.
- Excellent communication and collaboration abilities to work effectively with cross-functional teams.
- Understanding of B2B marketing principles and best practices is preferred.
EDUCATION
- Bachelor's degree in Marketing, Business, or a related field.
CERTIFICATIONS/TRAINING
- Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus.
LICENSES
PREFERRED QUALIFICATIONS
PHYSICAL QUALIFICATIONS
- Standard required physical activities including length of time performing each activity.
Universal pay verbiage:
Compensation depends on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law. The expected base rate for this role is between $55,000-$90,000
This role will also receive annual incentive plan bonus.
Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please click here:
***EOE Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Protected Veteran/Disability Status***