Paid Search Specialist AKA NYC is an award-winning, fully integrated advertising agencywith unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors.With afocus on creativity, innovation, and consumer experiences, wehave a proven record ofdelivering cross-platform campaigns that get resultsfor new brands and iconic institutions alike.Our clients include Harry Potter and the Cursed Child, The Metropolitan Museum of Art,&Juliet, New York Botanical Garden, YMCAs of Greater New York, and many others. AKA NYC is seeking a passionate, highly analytical, and detail-oriented Paid Search Specialist to join our growing performance marketing team. As the Paid Search Specialist, you'll be responsible for managing and optimizing paid search and Google Ads campaigns for our clients across live entertainment, attractions, and destinations. Whether it's driving awareness, leads, or sales, you'll own the end-to-end execution and innovation of this channel to help our clients reach their business objectives. The ideal candidate has a growth mindset, deep Google Ads experience, and an interest in live entertainment, theatre, and/or the performing arts. Reporting to the Sr. Director of Performance Marketing, the Paid Search Specialist is a full-time exempt role based in New York City. WHAT YOU'LL DO:
- Plan, launch, manage, and optimize paid search campaigns across platforms, including Google Ads and Microsoft Ads (Bing), as well as campaigns within Google Ads like Performance Max, YouTube, and Display
- Conduct keyword research to identify new opportunities and optimize existing keyword portfolios
- Develop and implement bidding strategies, conduct A/B testing to improve performance metrics, and analyze campaign data for trends and insights
- Monitor and administer web analytic dashboards, reports, and key reporting tools, highlighting key areas in line with client goals
- Generate weekly and monthly reports for all major metrics, goal tracking, revenue tracking, and other paid search initiatives
- Manage and allocate budgets to maximize ROI and achieve business objectives, ensuring campaigns stay within financial limits
- Communicate with the team on project development, timelines, and results, and work closely with colleagues to meet client goals
- Stay up to date with SEM and PPC industry trends and developments
WHO WE'RE LOOKING FOR:
- 3-5 years of experience managing Paid Search (PPC) campaigns within Google Ads, including Performance Max, YouTube, and Display
- Google Ads / Bing Certification or equivalent knowledge
- Strong understanding of key performance metrics (e.g., CPC, CTR, CPA, CAC, ROAS, CVR, CPM, Imp. Share, etc) to identify optimization opportunities
- Knowledgeable about channel best practices, from campaign setup to targeting and creative
- Experience with Google Grants and GA4, plus familiarity with analytics tools like Google Data Studio, Tableau, or PowerBI
- Excellent communication, analytical, organizational, project management, and time management skills
- Proficiency in MS Excel, PowerPoint, and Word
- Attention to detail and ability to multi-task in a deadline-driven environment
- A passion for live theatre, arts, culture, attractions, and/or tourism is a plus!
WHAT WE OFFER:
- A competitive salary between $65,000 - $75,000, commensurate with experience.
- A generous PTO policy.
- 1/2 day Summer Fridays.
- 100% employer-paid healthcare for employees.
- 100% employer-paid dental care for employees.
- Flexible working hours.
- Hybrid position: minimum three days per week in office.
- WFA for set weeks during the year.
- Training and Development fund per employee.
- Paid parental leave to a maximum of 12 paid weeks.
- Student loan repayment assistance (or tuition assistance) with years of service.
- Paid sabbatical with years of service.
- Pet-friendly office.
A Note on Diversity and Inclusion At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We're passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns. AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. Sound like a good fit? We'd love to hear from you! Please apply through our website. No phone calls or walk-ins, please.